Digital Marketing Consultant, Sofia, Bulgaria

Organization: Unicef

Country: Bulgaria

City: Sofia, Bulgaria

Office: UNICEF Sofia, Bulgaria

Closing date: Sunday, 4 October 2020

Digital Marketing Consultant - (6 months), open for Bulgarian nationals only

Job no: 534543

Position type: Consultancy

Location: Bulgaria Division/Equivalent: CEE/CIS

School/Unit: Bulgaria

Department/Office: Sofia, Bulgaria

Categories: Alliances and Resource Mobilization, Consultancy

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, childhood.

UNICEF is seeking a Digital Marketing Consultant to contribute to the successful implementation, monitoring and evaluation of digital fundraising activities according to the yearly targets. The main objective of the consultancy is to boost individual donors‘ acquisition and engagement through digital channels.

How can you make a difference?

In line with the Private Sector Fundraising Plan of the Country Office 2018-2022 assist the development of a Digital Fundraising Strategy for 2020-2022.

Create a digital fundraising workplan and campaign calendar for 2020 and 2021 in compliance with UNICEF Communication Strategy and Social Media Plan which ensure the relevance and consistence in all UNICEF messages.

Implement the digital fundraising strategy and action plan to strengthen UNICEF’s web presence and boost fundraising results across all digital channels.

Support the implementation of integrated fundraising and communication campaigns and events of the Country Office.

Contribute to the production of digital fundraising and communication assets including video.

Plan, execute, monitor and evaluate fundraising campaigns across different digital channels in order to acquire new one-off and pledge donors, drive income growth and obtain maximum profitability in terms of ROI.

Improve user (donor) experience at in order to optimize conversion rate, maximize donor loyalty, improve retention and grow online donors‘ value.

Optimize design, functionalities and content of

Research new online and mobile payment solutions to optimize the existing mechanism or recurring (monthly) donations.

Set and monitor digital KPIs and make necessary adjustments if needed.

Tags content management donor experience fundraising monitoring and evaluation resource mobilization

Ensure that digital activities and platforms secure data transfer and fulfill legal requirement (GDPR).

Keep up to date on the latest digital marketing trends and provide analysis of best practices, opportunities and trends and innovation, from UNICEF network and external organizations.

Full details of the work assignment is available here: TOR Digital marketing consultant 2020 Final.pdf

To qualify as an advocate for every child you will have...

University degree in marketing, communications, advertising, web design and development or additional training in digital marketing or related fields.

Five years of professional experience in digital marketing and communications with specific focus on integrated media planning, e-mail marketing, search marketing and performance marketing on social media, Google Ads and Display network.

Strong technical background and skills in the use of content management systems, Google Analytics, social media platforms, Google Ads, e-mail broadcasting tools (MailChimp) and mobile messaging applications.

Excellent communication and interpersonal skills.

Creative thinking.

Strong analytical skills and solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.

Attention to detail and problem-solving skills.

Strong organizational and planning skills.

Advanced proficiency in MS Office (MS Excel in particular).

Fluency in Bulgarian and English language.

Initiative, passion and commitment to UNICEF’s mission and values.

For every Child, you demonstrate...

UNICEF’s values of Care, Respect, Integrity, Trust, and Accountability (CRITA) and core competencies in Communication, Working with People and Drive for Results.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.


Mobility is a condition of international professional employment with UNICEF and an underlying premise of the international civil service.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Individuals engaged under a consultancy or individual contract will not be considered ‚staff members‘ under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

Advertised: Sep 17 2020 FLE Daylight Time Application close: Oct 04 2020 FLE Daylight Time