External Affairs Officer, Romania and Hungary, Bucharest, Romania
Organization: The World Bank
City: Bucharest, Romania
Office: World Bank in Bucharest, Romania
Closing date: Friday, 12 February 2021
External Affairs Officer, Romania and Hungary
Job #: req10733
Organization: World Bank
Sector: External Affairs & Corporate Relations
Term Duration: 3 years 0 months
Recruitment Type: Local Recruitment
Required Language(s): English; Romanian
Preferred Language(s): Closing Date: 2/12/2021 (MM/DD/YYYY) at 11:59pm UTC
Do you want to build a career that is truly worthwhile? Working at the World Bank Group provides a unique opportunity for you to help our clients solve their greatest development challenges. The World Bank Group is one of the largest sources of funding and knowledge for developing countries; a unique global partnership of five institutions dedicated to ending extreme poverty, increasing shared prosperity and promoting sustainable development. With 189 member countries and more than 120 offices worldwide, we work with public and private sector partners, investing in groundbreaking projects and using data, research, and technology to develop solutions to the most urgent global challenges. For more information, visit www.worldbank.org External and Corporate Relations Vice-Presidency (ECR) The mission of External and Corporate Relations (ECR) is to help deliver financial and political support for the World Bank Group, strengthen the Bank Group’s role as a global thought leader in development by enhancing and safeguarding its reputation, and supporting operational teams to achieve country outcomes. ECR manages corporate communications and global engagement with key stakeholders, including media, civil society, foundations, private sector, donor countries, and international organizations, as well as employee engagement. ECR also manages strategic communications for the World Bank’s Regions and Global Practices and leads the management of reputation risk. The Europe and Central Asia region is made up of 30 diverse client countries, ranging from IDA-only and IDA-blend borrowers to IBRD credit-worthy borrowers with active lending programs and IBRD graduates. With a population of nearly 500 million people, poverty remains a challenge in both middle- and low-income countries. Since 2008, many countries in the region have experienced reversals in gains on poverty reduction made prior to the crisis, including in Romania and Hungary. Romania is a High-income country with the 6th largest population in the European Union (EU). Despite robust annual growth of six percent per capita GDP since the EU accession process began in 2000, Romania continues to be challenged in its fight against social exclusion and poverty and has one of the highest poverty rates in the EU. Hungary, a high-income economy, has the 13th largest population in the EUjust slightly smaller than Swedenand has enjoyed some of the highest growth rates in the EU. However, it too continues to be challenged by issues such as high child poverty and aging/low labor force participation. Following EU accession in 2007, Romania experienced a dramatic decrease in lending, however, this trend has reversed since 2010 and Romania maintains a robust World Bank lending portfolio, consisting of nine lending projects, 11 trust funds, and 58 Advisory Services and Analytics (ASA) - including 36 Reimbursable Advisory Service (RAS) agreements. Hungary, which graduated from borrower status in 2007, closed its last project in 2008, but continues to engage selectively with the Bank, particularly through RAS. The Romania Country Office (ECCRO), which manages both the Romania and Hungary programs, is home to a large and dynamic local and international team of all levels and functions, all supporting the Romania Portfolio. In addition to the core functions of the office, the strengthening of the World Bank Romania’s partnership with the European Commission, and other international partners, plays a vital role for ECCRO and the broader, Country Management Unit context. The Bucharest-based communications function aims to improve understanding and support among key audiences (internal and external) for the core functions being implemented by the World Bank Group in Romania, build stakeholder engagement, develop partnerships, and support an agenda of inclusive economic and social development at the national level - particularly for the most excluded segments of the population (e.g., Roma). This agenda is advanced by providing key information and analysis in an effort to more-effectively influence decision-makers and influencers, clearly articulating issues in clear and actionable terms, and by building coalitions to pursue those issues. The External Affairs Officer shall work independently within the structure of the World Bank External Affairs family, seeking guidance from management, proactively collaborating with operational staff and other members of the country team, and building partnerships with internal colleagues from around the Europe and Central Asia (ECA) region, the Global Practices (GP)s and other areas of the institutions. The core functions of the External Affairs Officer will be externally facing, focusing on key external audiences, including media, government officials, academics, business leaders, civil society organizations, and internal audiences. S/he will lead in the design and implementation of communications and outreach strategies directed at both internal and external audiences and in the implementation of customized approaches appropriate to Romania and, to a more limited extent, Hungary. The External Affairs Officers will be responsible for building stakeholder engagement across a wide swath of partners in the country and within the international development community. Duties & Responsibilities The World Bank Romania Country Office is seeking an experienced and dynamic communications professional who will work across all areas and instruments of the Romania and Hungary country programs to share knowledge, build partnerships, promote key dimensions of these programs, and "market" the results of the programs to primary internal and external audiences. Specific Duties - The External Affairs Officer’s major responsibilities will include, but are not limited, to the following: Political and public opinion analysis and speechwriting
Monitor and analyze current events and public and press opinion in Romania and Hungary and provide regular updates to the Country Manager and country team. Analyze and assess the current political economy and operating environment vis-à-vis World Bank operations and standing within the country. Provide real-time insight and analysis of ongoing political developments, changes, and potential outcomes, including advice on how to effectively intervene in complicated political environments. Provide political analysis to the Country Manager. Prepare speeches and provide advice to the Country Manager, including through briefings political trends, news developments, public opinion, and changing/unexpected circumstances that may impact the Bank and its work in Romania. Strategy formulation in print/social media, implementation and monitoring: Design, develop, and execute a communication strategy utilizing print, online and social media for the Romania Country Office that will promote the innovations and results in Romania’s program across the World Bank Group, capitalizing in particular on the RASs. Ensure the strategy is aligned with corporate priorities, demonstrates Bank impact, and anticipates reputational risk issues. Follows through with fully implementing detailed communications plans, while monitoring and evaluating its impact and effectiveness. Distill key priorities among many competing strategic communication priorities from the large and complex program in Romania. Articulate an implementable communications strategy with clear short- and medium-term action plans that promote a positive image of Romania and the Bank’s programs/activities, while advocating on key strategic issues (e.g., Roma, social inclusion). Develop communications priorities for Hungary, appropriate to scale of the program. Selectively invests limited time and resources to create communications efforts of highest impact on key audiences, advising management of the need to revise as priorities and circumstances warrant. Formulate a strategic framework for social media to better position the Romania program and its key advocacy campaigns within the country and with key partners; execute the strategy with a sustainable maintenance plan that strengthens the World Bank Group’s Romania program within social media. Support to Operations: Actively seeks out strategic communications opportunities within the country program to promote Romania’s results both internally and externally. Provide regular communications support to operations with the guidance and support of the ECA communications team in Washington and the External Affairs officer in Brussels. This includes working with operational teams towards: (i) making communication based inputs into the upstream reviews; (ii) helping GP task teams, across all products, to identify and develop their own communications strategies consistent with the country communications strategy; and (iii) supporting key communications efforts of individual operations, including by writing high-caliber articles that can be disseminated both to external media outlets and internal WBG/regional platforms. Determine the types of information and communications strategies, tools and activities that are best suited to addressing issues under the Bank’s access to information policy and according to the specific reputational risks. Prepare communications packages, and write/disseminate both routine and specific products (e.g., news releases, backgrounders, PowerPoint presentations, brochures, websites, speeches, briefing notes, tweets, Facebook posts, etc.) to promote the strategic and timely flow of information and key messages about the Bank Group in Romania, its policies and operations to key internal and external audiences. Promote the Bank as a brain trust by using its knowledge products (ESWs, AAAs, Flagships, etc.) to influence policy dialogue and country/regional reforms that reduce extreme poverty and boost shared prosperity. External relations: Initiate and sustain effective professional relationships with key internal and/or external constituencies (particularly, Civil Society, NGOs, academia, and private sector). Identify opportunities for and forge strategic partnerships both inside and outside the Bank to improve dialogue and outreach and to strengthen the Bank’s overall effectiveness and image. Enhance public outreach through partnerships with civil society, universities, student associations, foundations, private sector, including joint seminars and other outreach events by working closely with other communications colleagues. Identify, facilitate, and maintain key stakeholder engagement with a cross-section local and international partners, including with the government, the media, CSOs, academia, the international development community, and others. Effectively use online and social media in the context of the communications strategy and maintain the Romania and Hungary websites and social media, including Facebook. Other: Coach junior members of the team as well as colleagues on the developing their communications skills.
Excellent command of verbal and written English and Romanian. A Master’s Degree in Communications, International Development, or a related subject and a minimum of 8 years of relevant professional experience in communications, public relations, international development or a related field. Communication Strategy and Execution for Development - Independently develops a coherent communications strategy and plans to support their implementation for complex projects and programs. Uses feedback to improve work in communications and operations. Contributes to the development of expertise in this competency in others. Social Media, Information Channels, and Communication Tools Awareness - Modifies communication strategies to leverage existing or new communication tools or media. Leverages WBG’s Knowledge Management products to establish knowledge sharing partnerships internally. Contributes to others‘ development in this competency. Access to Information Policy - Uses WBG’s Access to Information Policy when consulting on the development, design, and delivery of communications products. Demonstrates in-depth proficiency sufficient to develop others in this competency. Content Development and Editing - Takes full responsibility for the development of communications content. Ensures the development of communications products to the WBG standard. Contributes to the development of expertise in this competency in others. Relationship Management, Political Awareness and Diplomacy - Strategizes, plans, and implements the development and maintenance of relationships with critical internal and/or external constituencies. Systematically maintains and leverages high-level communication networks within key constituencies. Client Understanding and Advising - Looks at issues from the client’s perspective and advocates for clients within own area so others focus on meeting client needs. Broad Business Thinking - Maintains an in-depth understanding of the long-term implications of decisions, both for related areas within the VPU and the client’s business. Involves key players in identifying operating needs, issues, and immediate solutions. Lead and Innovate - Develops innovative solutions. Deliver Results for Clients - Proactively addresses clients‘ stated and unstated needs. Collaborate within Teams and Across Boundaries - Collaborates across boundaries, gives own perspective, and willingly receives diverse perspectives. Create, Apply, and Share Knowledge - Applies knowledge across WBG to strengthen solutions for internal and/or external clients. Make Smart Decisions - Interprets a wide range of information and pushes to move forward. Shareholder and Stakeholder Engagement - Analyzes and provides advice on Shareholder and Stakeholder engagement. Ability to work effectively under stress; ability to prioritize and juggle multiple tasks within tight deadlines. Excellent computer skills; ability to use standard Bank technology packages, e.g., Word, SharePoint, Microsoft Outlook PowerPoint, Internet, Excel, HTML, etc. Skills and Behaviors: Strong client focus: Sound judgment and ability to evaluate client needs, suggest innovative approaches and follow up to implement; Demonstrated willingness to receive feedback and adjust to a rapidly-changing environment with evolving priorities; Ability to prioritize, work well under pressure and capably handle/juggle multiple tasks within tight deadlines; Ability to think strategically and rapidly analyze and integrate diverse information from varied sources into key messages tailored to target audiences; Understanding of World Bank Group policies, current development topics, issues and institutions as well as good understanding of the EU context and how the EC operates is a major advantage; Understanding of World Bank Group operations, especially the strategy, policy review and project cycle, counterpart relations, and stakeholder dynamics is a major advantage; Strong computer and web skills. A strong plus is the ability to prepare PowerPoint presentations with charts/tables and other more sophisticated data visualization tools (i.e., video, animation, heat maps, bubble charts, scatter plots, etc.).
Poverty has no borders, neither does excellence. We succeed because of our differences and we continuously search for qualified individuals with diverse backgrounds from around the globe.