Digital Media Officer, New York
Organization: UNICEF - United Nations Children’s Fund
Country: United States
City: New York, USA
Office: UNICEF New York
Closing date: Monday, 15 March 2021
Digital Media Officer, P2, Education Cannot Wait (ECW), New York, USA, Post #109497
Job no: 536235
Position type: Fixed Term Appointment
Location: United States Division/Equivalent: UNITED HOSTED FUNDS
School/Unit: UNITED HOSTED FUNDS
Department/Office: EDUCATION CANT WAIT
Categories: Education, P-2
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
For every child, education...
Education Cannot Wait (ECW) is the first global fund dedicated to education in emergencies and protracted crises. It was launched in 2016 during the World Humanitarian Summit by international humanitarian and development aid organizations, along with public and private donors, to help reposition education as a priority on the humanitarian agenda, usher in a more collaborative approach among actors on the ground and foster additional funding to ensure that every crisis-affected child and young person is in school and learning.
Based on the recognition that continuous access to quality learning is a priority for children and families affected by armed conflicts, forced displacement, climate-induced disasters and protracted crises - and that no single programme nor organization can do it alone - ECW is as a ground-breaking initiative bringing together public and private partners eager to work together differently and mobilize the funding required to deploy immediate and sustainable solutions.
ECW’s mandate is articulated around five core functions:
Inspire political commitment so that education is viewed by both governments and funders as a top priority during crises.
Generate additional funding to close the $8.5 billion funding gap needed to reach 75 million children and youth.
Plan and respond collaboratively, with a particular emphasis on enabling humanitarian and development actors to work together on shared objectives.
Strengthen capacity to respond to education in emergencies and protracted crises, nationally and globally, including the ability to coordinate the response.
Improve accountability by developing and sharing knowledge, including collection of more robust data, in order to make better-informed investment decisions, and knowledge of what works and does not.
ECW’s day-to-day work is managed by a lean Secretariat that is hosted and administered by UNICEF and is based in New York City.
ECW is hosted by UNICEF. The Fund is administered under UNICEF’s financial, human resources and administrative rules and regulations, while operations are run by the Fund’s own independent governance structure that provides strategic guidance and oversight to its investments. ECW’s day-to-day activities are carried out by a Secretariat under the direction of the Director of Education Cannot Wait.
The incumbent will work under the guidance and direct supervision of the Chief of Advocacy/Communications, in the ECW Secretariat, which is currently hosted by UNICEF and is based in New York City.
****PREVIOUS CANDIDATES NEED NOT RE-APPLY****
How can you make a difference?
Support the planning, development, implementation and evaluation of ECW’s online digital communication strategy, with a focus on social media management, graphic design, video and photo editing, campaign implementation and website maintenance and development.
Support the sourcing, production, sharing and archiving of high-quality digital media assets for ECW, including short, high-quality advocacy videos, infographics, GIFs, photos and human interest stories.
Participate in the design and implementation of digital communication campaigns.
Produce and design a wide range of print and digital advocacy and communication materials
Support the rollout, development and maintenance of ECW’s website and regular content updates
Manage and update ECW distribution contact lists
Support ECW’s engagement with global champions, partners and special events
Please note that travel to the field may be required.
Online Communication Strategy:
Ensure ECW’s digital/social media channels are up to date, following applicable corporate guidelines and taking into account ECW branding
Identify key digital influencers and partners that can help amplify ECW’s voice and engage with them on regular basis through digital communication
Ensure all ECW digital media channels and platforms are ‚on message‘
Support online reputation management
Ensure timely distribution, dissemination & cross-promotion of ECW’s digital content.
Design and implement online marketing plans for social media
Create new, unique and curated content for ECW’s social channels including Twitter, Facebook, LinkedIn, Instagram and YouTube.
Explore and expand ECW’s social media potential (e,g, TikTok, etc.)
Produce and/or design advocacy and communication materials (e.g. videos, infographics, photo galleries, social media packages, factsheets, presentations, reports, etc.) for digital platforms, printing, etc. while meeting ECW standards
Graphic design for social media cards, factsheets, publications, info-graphics and other ECW communication materials, consistent with ECW branding guidelines
Graphic design support for ongoing campaigns
Proficient experience: InDesign, Photoshop, Illustrator & other graphic design software
Support the translation and production of ECW’s communication and advocacy products and materials into relevant UN official languages
Draft and edit content for social media that meet ECW standards
Tags armed conflicts content management displacement drupal editor education in emergencies graphic design human resources information needs library logistics translation transparency video production videographer visual arts website maintenance
Establish and maintain an up-to-date ECW media assets library including photographs, video/audio-visual materials.
Share relevant material with ECW’s internal and external partners on demand.
Video and Photo Editing and Production:
Produce short, professional advocacy and social media advocacy videos for ECW
Principal videographer/editor for videos developed by ECW partners, interviews, etc.
Pre- and post-production of videos to ensure high-quality final products.
Principal editor on longer-form ECW video/documentaries
Principal editor and producer of high-quality photos for advocacy use.
Proficient experience in: Adobe Premier, Adobe AfterEffects and other video editing platforms
Develop, upload and maintain content on ECW’s website in a timely manner.
Drupal9, Drupal web security and core updates experience is highly desirable
Develop custom web pages and microsites for ECW campaigns in short-time frames
Support optimization of design & performance, in line with applicable digital governance standards.
Ensure relevant documentation and info is accessible to ECW’s partners/ grantees.
Maintain website content management system.
Maintain web hosting, serving as point person with web hosting and maintenance company and support work to revamp ECW global website
Principal web administrator for ECW.
Champions, partners and special events:
Help organize and generate public support for special events and activities to promote ECW goals
Assist in developing and maintaining close collaboration with groups and organizations whose support is essential to the achievement of advocacy and communication objectives
Maintain and update ECW contact lists/database
Support the visibility of ECW constituents, champions, donors, partners and other special interest groups.
Support the organisation of ECW special events, including preparing information materials, assisting in the planning, logistics and administrative arrangements, and ensuring digital communication when required.
The effective technical, administrative and operational support provided to the development and implementation of online communication advocacy initiatives and content production contributes to ECW’s global advocacy movement’s ability to inspire political support for education in emergencies and mobilize resources.
ECW’s digital presence and timely content dissemination strengthen its brand and expand its reach with target audiences enhancing the ability of ECW fulfil its mission. ECW’s website is up-to-date and meets the information needs of ECW’s audiences, including its partners and grantees, supporting the roll out of ECW investments, the promotion of an evidence-based policy agenda in the education in emergencies sector, and ECW’s transparency and accountability.
To qualify as an advocate for every child you will have...
A university degree in communication, graphic design, visual arts and humanities or another media-oriented relevant field or discipline is required.
A minimum of two years of progressively responsible work experience at the national and international levels in digital communication with a humanitarian or development aid organisation, including managing social media and digital platforms.
Extensive and proven knowledge and expertise in using digital media software including Adobe Creative Cloud Bundle ( Illustrator, Premiere, AfterEffects In-Design, Lightroom and Photoshop are mandatory. Advanced skills in graphic design, photo editing and video production are mandatory. Proven experience in using content management systems (e.g. Drupal and Wordpress) are highly desirable. Familiarity with the United Nations system is a strong asset. Field experience in a humanitarian crisis context is desirable.
Fluency in English and another UN official language. For this post, fluency in Spanish and/or Arabic and/or French is an asset.
For every Child, you demonstrate...
UNICEF’s values of Care, Respect, Integrity, Trust, and Accountability (CRITA) and core competencies in Communication, Working with People and Drive for Results.
The functional competencies required for this post are...
Formulating Strategies and Concepts (I)
Relating and Networking (I)
Persuading and Influencing (I)
Applying Technical Expertise (I)
Learning and researching (II)
Planning and Organizing (II)
View our competency framework at
UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.
UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.
UNICEF is committed to promote the protection and safeguarding of all children.
This position is not considered an elevated risk role. However, UNICEF reserves the right to conduct further vetting/assessment within the scope of child safeguarding as appropriate
ECW is hosted by UNICEF. The Fund is administered under UNICEF’s financial, human resources and administrative rules and regulations, while operations are run by the Fund’s own independent governance structure that provides strategic guidance and oversight to its investments. ECW’s day-to-day activities are carried out by a Secretariat under the direction of the Education Cannot Wait Director.
If selected for this post, the resulting appointment will be limited to ECW, a UNICEF hosted fund. While UN staff regulations and rules, as well as UNICEF policies and procedures, apply during the appointment, certain provisions therein may apply differently due to the limited scope of the appointment.
This applies equally to UNICEF internal candidates, if they are selected for and appointed to this post. The scope of their appointment will thereafter be limited to ECW, and in order to return to a UNICEF appointment outside ECW, they will need to be selected in a competitive recruitment exercise. In particular, they will not be eligible or subject to rotation exercise, conversion to a continuing appointment, or priority in selection process for UNICEF posts outside ECW, during their appointment.
Only shortlisted candidates will be contacted and advance to the next stage of the selection process.
****PREVIOUS CANDIDATES NEED NOT RE-APPLY****
Advertised: Mar 01 2021 Eastern Standard Time Application close: Mar 14 2021 Eastern Daylight Time