Marketing Specialist (Automation Journeys), Geneva

Organization: UNICEF - United Nations Children’s Fund

Country: Switzerland

City: Geneva, Switzerland

Office: UNICEF Geneva

Grade: P-3

Closing date: Monday, 19 April 2021

Temporary Appointment (364 days), Marketing Specialist (Automation and Journeys), P-3, # 115587, PFP, Geneva, Switzerland

Job no: 539190

Position type: Temporary Appointment

Location: Switzerland Division/Equivalent: Partnerships

School/Unit: Geneva, Switzerland

Department/Office: Private Fund Raising and Partnerships

Categories: Private Fundraising and Partnerships, P-3

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, Hope

The Division of Private Fundraising and Partnerships (PFP) aims to achieve results for children by maximizing UNICEF’s private fundraising and advocacy around the world. To carry out this mission, PFP coordinates fundraising activities and private sector partnerships with 33 National Committees for UNICEF and 21 PSFR country offices.

Purpose of the Job:

This post provides marketing expertise and support across individual giving, identifying and driving the audience-focused approach with the aim of maximizing net income for UNICEF. The post will be working with Individual Giving (IG) teams on bringing marketing automation and improvements to donor experience across channel and product strategies. This role will support the delivery of that automation through Salesforce and other CRMs as required. It will complement the existing expertise on journeys bringing experience of automation and the knowledge of how to get more from the modern CRMs UNICEF has invested in.

The role sits in the Individual Giving Team and reports to the Marketing Manager Individual Giving (P4). The recruited individual will be guided by the IMPACT plan, the Individual Giving Income Strategy and the Supporter Engagement Strategy (SES).

How can you make a difference?

Main Tasks:

Working with countries:

Consult on the planning, building, analysis and testing of journeys in markets, ensuring journeys are making the best use of data, automation and personalization to grow individual giving revenue.

Work with countries to support regular journey reviews and provide updated product advice as new functionality becomes available.

Run workshops and webinars for countries to support the development â€â¹of more advanced fundraising and marketing donor journeys, ensuring countries understand the next advance in their use of the CRM.

Provide expertise in the creation of journeys, in coordination with PFP colleagues, removing technical obstacles for countries in the development of their CRM capability.

Identify new opportunities for automation and AI to enhance donor journeys, supporting the testing and then scaling of these new approaches.

Working with PFP and Division of Communications (DOC):

Collaborate with the colleagues in Individual Giving and Regional Support Centres to ensure work is well planned and coordinated across remits.

Collaborate with technical resources (both internally and externally) to ensure that business needs are well articulated and represented in technical deployments.

Provide guidance on how automation and the use of AI could be incorporated into existing UNICEF best practice in journeys (known internally as Line and Circle) and donor segmentation (internally known as typologies).

Other duties:

Support the Marketing Manager on aspects of project management and internal communication, updating key documents as needed to provide up-to-date schedules for stakeholders.

Support knowledge management activities by capturing and sharing key insights as required for the Knowledge Management process.

Keep in touch with industry experts and keep track of competitor activities.


Design and implement a standard approach to journey audits, providing comparable analysis across countries, and recommendations that are evidence based and show understanding of the resource and capability in country.

Establish a global set of templates for the automation of key donor journeys, providing countries with a starting point for testing and implementation using the Salesforce suite.

Identify opportunities for testing application of AI to journeys, secure support for the test and project manage the delivery of the test.

Creation of a virtual team of journey specialists around the world by training and upskilling existing staff with a focus on prioritized markets, HQ and pilot markets implementing the Salesforce CRM.

Workshops, toolkits and webinars delivered in line with agreed frequency and quality.

Submission and approval of plan for supporting tools for markets, followed by delivery and ongoing assessment of their effectiveness.

Up- to-date delivery plan for use with key stakeholders.

Estimated Duration of the contract:

364 Days

Reporting To:

Marketing Manager, Individual Giving

Work Place:

Geneva, Switzerland

To qualify as an advocate for every child you will have...

An advanced university degree in the field of marketing or related fields is required.

Alternatively, a first level university degree in a relevant field combined with 7 years of professional experience may be accepted in lieu of the advanced university degree.

At least five years of progressively responsible and relevant professional work experience in communication, digital marketing, individual giving, and/or B2C marketing is required.

Prior strategy/management experience working with a global organization, especially working on projects of similar scale, involving multiple users and groups is highly desirable.

5 years direct experience managing customer or donor journeys with multi-channel touchpoints is highly desirable.

Experience of Salesforce is essential, particularly Marketing Cloud.

Experience of other modern CRMS is highly desirable.

Experience of developing consulting and strategy development is desirable.

Knowledge of United Nations or other international aid or NGOs desirable


Ability to bring consumer insight into marketing journeys, showing how journeys can be shaped and optimized through consumer and data insight.

Knowledge of current best practices in digital engagement and marketing strategy.

Fluency in English is required; Proficiency in other UN languages (Arabic, Chinese, French, Russian, Spanish) is preferred.

For every Child, you demonstrate...

UNICEF’s values of Care, Respect, Integrity, Trust, and Accountability (CRITA) and

core competencies in Communication, Working with People and Drive for Results. In addition, the following f unctional competencies Persuading and Influencing (LII), Applying Technical Expertise (LII), Entrepreneurial Thinking (LII) are required.

To view our competency framework, please visit here.

Click here to learn more about UNICEF’s values and competencies.


UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Advertised: Mar 29 2021 W. Europe Daylight Time Application close: Apr 19 2021 W. Europe Daylight Time

Link to the organization’s job offer: