Fundraising Specialist (Paid Media), Geneva
Organization: UNICEF - United Nations Children’s Fund
City: Geneva, Switzerland
Office: UNICEF Geneva
Closing date: Sunday, 16 May 2021
Batch Recruitment : Temporary Appointment (364 days): Fundraising Specialist (Paid Media), P-3, PFP, Geneva, Switzerland, # 116178 & 116179
Job no: 539510
Position type: Temporary Appointment
Location: Switzerland Division/Equivalent: Partnerships
School/Unit: Geneva, Switzerland
Department/Office: Private Fund Raising and Partnerships
Categories: Private Fundraising and Partnerships, P-3
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
For every child, a Champion
The Private Sector Fundraising and Partnerships Section (PSFP) works with National Committees and UNICEF Country Offices to maximize revenue and drive income growth. Inside PSFP, the Digital team is implementing a new Digital Revenue Strategy to Inspire, Collaborate and Enable markets to improve their digital fundraising results. The vision:
become the largest and most successful non-profit digital fundraising program in the world.
The overall objective of the Digital Revenue Strategy is increasing donations through improved digital capabilities, integrating digital channels to support activities such as telemarketing, face-to-face fundraising, DRTV, telethons and others.
The incumbents are expected to play a fundamental role at UNICEF, contributing substantially towards its digital revenue growth, taking fundraising to the next level. The roles are a key element inside the Digital Fundraising team, where experts in digital capabilities drive the growth of knowledge and experience in digital fundraising within PFP and across UNICEF markets.
The roles will contribute to:
Expanding the capacity and expertise of the digital team to support global fundraising markets in the drive for increased results in digital acquisition, conversion and retention of supporters and donors through Search Engine Advertising, Social Media Advertising and programmatic advertising.
Supporting, and providing guidance on digital and advertising best practices, strategy and analysis of results to maximize performances of paid search, paid social and display advertising investments for digital fundraising across markets.
How can you make a difference?
The key function of these posts will be providing support and advice on the investments in paid search, paid social, programmatic and display advertising for fundraising across the global markets with the objectives to boost digital fundraising revenues and ROI through the paid advertising campaigns.
These roles will be crucial to create vertical expertise in Digital advertising in the Digital Fundraising team:
Lead in building capabilities and best practices guidance, constantly updated to be up to speed with the platforms‘ evolution, to run effective and efficient search and social campaigns to improve market’s capabilities.
Demonstrate effective stakeholder management and deep understanding on across various market nuances, ensuring that paid search and paid social activities within the digital team are focused on areas of most strategic impact for the markets. At the same time contribute as a key expert to the implementation of the overall digital revenue strategy and align the paid digital and social advertising disciplines across the team.
Boost fundraising revenues and ROI across the globe: provide advice and support to teams running digital and social fundraising campaigns. The support should be provided end-to-end whenever needed: from planning, implementation to on-going optimization and post campaign review.
Champion a strategic evolution of paid social advertising investments based on maximization of results (output vs input) through test & learn, constant optimization, machine learning automation and full leverage of 1st party data integration.
Advocate for digital advertising on paid search and paid social as a key driver in the integration of digital with other UNICEF departments, and channels to make sure that new opportunities are efficiently used.
Support the Digital Fundraising team so that UNICEF can mobilize digital quickly through paid and social advertising when emergencies strike. Support the improvement of processes so that quick responses become a key capability.
Work closely with other fundraising digital specialists and with Data Analysts to build a solid framework for measurement and review of all campaigns and represent paid digital advertising campaigns in the necessary level of detail for complete measurement and optimization in global market reports and analysis.
Advocate for the integration of marketing technology and automation capabilities necessary to increase effectiveness and efficiency at global and local/regional level.
Support directly local markets with temporary local resourcing issues in paid advertising capabilities, aligning with the Digital Hub Manager and digital strategists on prioritization of global and local needs.
Work with other PFP teams during planning and execution, to ensure relevant paid advertising expertise is utilized.
Plan and execute centrally paid advertising campaigns, always to maximize income growth and ROI as defined by organizational needs.
Provide the technical expertise in any interaction with platforms (Google, Bing, Facebook, Instagram, LinkedIn, Snap, TikTok, etc) and service providers.
Directly manage the relationship, budgets, and quality of work with designated media agencies, service providers and consultants engaged to support paid search and social advertising activities globally.
Support local and regional management of agencies, consultants, and service providers when necessary.
Support is provided to markets to improve results though paid digital and social advertising campaigns for fundraising, when delivered by local teams and local agencies.
Constantly drive improvement in the paid digital and social advertising usage, budget recommendations, revenues and ROI in markets.
Tags fundraising salesforce
Advertising campaign planning, implementation, optimization, and performance review to meet the objectives and SLAs for emergency response. Aim for constant improvement of paid advertising support in the response in emergencies.
Best practices from social platforms and main markets are identified, documented, shared and effectively used and supported in other markets.
Support the Digital Strategists with reviews of workplans and revenue driving priorities.
Drive the improvements of ROI on advertising budgets within markets in support of the Digital Revenue strategy and targets.
Estimated Duration of the contract
Global Digital Manager (P4), Individual Giving, PFP, based in Geneva
To Qualify as an advocate for every child you will have...
Advanced university degree in Marketing, Advertising, Digital Fundraising, or other relevant fields is required.
Alternatively, a first level university degree in a relevant field combined with 4 years of professional experience may be accepted in lieu of the advanced university degree.
Any other additional training in a related field is an asset.
A minimum of 5 years of progressively responsible work experience in international digital media campaigns, 3 of which specifically for paid social campaigns for direct response, either on advertiser or agency side.
Direct experience in social networks, sales and advertising, will be considered relevant as well.
Experience in digital fundraising and/or digital sales or B2C service subscriptions with demonstrable record in getting strong results in acquisition, digital conversion and retention through paid social campaigns.
Expertise and knowledge in specific areas relevant to digital fundraising and/or marketing: paid media, social media, digital customer journeys (UX and CRO aspects), marketing technology for paid social and display advertising (1st and 3rd party data integrations, campaign management platforms, ad serving and tracking) and optimizing digital revenue strategies, is required.
Experience of defining and delivering paid social strategy as part of a larger marketing mix with internal teams or clients.
Understanding and experience of Google Analytics products, and Salesforce products is an advantage.
Knowledge of the UN system is an advantage.
Strong international experience, either professional and/or personal, is an advantage.
Fluency in English is required.
Knowledge of another official UN language (Arabic, Chinese, French, Russian and Spanish) is considered as an asset.
For every Child, you demonstrate...
UNICEF’s values of Care, Respect, Integrity, Trust, and Accountability (CRITA) and
core competencies in Communication, Working with People and Drive for Results. In addition, the following functional competencies Persuading and Influencing (LII), Analyzing (LII), Relating and Networking (LI), Planning and organizing (LI), Entrepreneurial Thinking (LI) are required.
To view our competency framework, please visit here.
Click here to learn more about UNICEF’s values and competencies.
UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.
UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.
Only shortlisted candidates will be contacted and advance to the next stage of the selection process.
Advertised: Apr 16 2021 W. Europe Daylight Time Application close: May 16 2021 W. Europe Daylight Time
Link to the organization’s job offer: https://unjobs.org/vacancies/1619643290106