Marketing Specialist (Marketing Campaigns), Geneva

Organization: UNICEF - United Nations Children’s Fund

Country: Switzerland

City: Geneva, Switzerland

Office: UNICEF Geneva

Grade: P-3

Closing date: Wednesday, 16 June 2021

Temporary Appointment (364 days): Marketing Specialist (Marketing Campaigns), P3, PFP, Geneva, Switzerland # 116374

Job no: 540893

Position type: Temporary Appointment

Location: Switzerland Division/Equivalent: Partnerships

School/Unit: Geneva, Switzerland

Department/Office: Private Fund Raising and Partnerships

Categories: Communication / External Relations, Private Fundraising and Partnerships, P-3

UNICEF works to defend the rights of every child. To save children’s lives. To help children fulfill their potential.

Across 190 countries and territories, we never give up. Everywhere, every day, we build a better world for everyone.

Together with our employees and supporters, we make better childhoods happen.

For every child, commitment

The Marketing and Communications Section within the Division of Private Fundraising and Partnerships (PFP) works with National Committees and Country Offices to drive impact and contribute to income growth.

The Global Campaigns Unit translates UNICEF’s global strategy and priority issues into Purpose Marketing concepts and campaigns. Our approach is to build strategies and campaign packages that help our colleagues in offices around the world turn the values and vision UNICEF shares with key audiences into action on behalf of children. UNICEF strives for a more equitable world for every child, and the PFP Campaigns Unit offers empowering ways for people and partners to join us, and make it happen. In high income markets, UNICEF engages with key audiences including individuals and private sector partners. These campaign packages are deployed by national teams in ways that position UNICEF and rally people around our shared vision of creating a better world, for every child.

The successful candidate will be responsible for ensuring the smooth operations and delivery of the work plan, ensuring proper information flow and coordination within the team and with stakeholders across the organization, and help drive the strategic direction of the marketing section. S/he will work with the rest of the team to gather insights, create strategies and content, build capacity as well as monitoring and reporting on behalf of the campaigns.

Under the guidance of the head of unit, the role will transform global advocacy and programmatic priorities into marketing strategies that are based on audience insights and shared values. As part of the Campaigns Unit, this role will work closely with the Market Knowledge, Fundraising and Communications teams, and link up with the Supporter Content Unit to ensure alignment and coordination.

How can you make a difference?

Strategy and Planning

Work with the market knowledge team to gather meaningful insights (from trends, to research, testing) to inform strategy and approach

Collaboratively build campaigns with key markets to maximize universality and relevance across UNICEF’s audiences

Work with fundraising and advocacy colleagues (corporate, philanthropy, individual giving) to ensure strategic alignment and added value

Campaign Development and Implementation

Implementation of the work plan, including directly managing and supporting activations as needed

Work with global and national level colleagues to ensure integration with global channels and national plans, as appropriate

Internal and external marketing material production and oversight for both individual and high value audiences

Brief and manage relationships with creative and production agencies

Develop pitching materials to potential partners, including but not necessarily limited to multinationals and corporates

Support the stewardship and growth of partnerships through strategic marketing strategies and approaches

Capacity Building

Build marketing expertise amongst UNICEF colleagues by leading or supporting, workshops, webinars, case studies and other effective methods of knowledge sharing

Ensure internal and external tools are regularly updated and used by stakeholders

Update the campaign’s intranet page (ICON/share point) and lead internal communications and promotion

Monitoring and Evaluation

Develop KPIs, collect results and report, as required (regular reporting, annual report, information sharing)

Monitor and evaluate campaign results including tracking of activities and results at global, regional and national levels to inform shifts within current campaigns and plans for future campaigns


Marketing campaign packages

Workshops with key markets

Analysis of results and reports

Estimated Duration of the contract

Tags business development fundraising knowledge sharing marketing specialist monitoring and evaluation monitoring and reporting philanthropy project management social sciences

364 days

Reporting To:

Communications Manager (P-4), Campaigns

Working Place:

Geneva, Switzerland

To qualify as an advocate for every child you will have...


An advanced university degree in one of the following fields is required: Social Sciences, Communications, Marketing, or another relevant technical field.

A first level university degree in a relevant field combined with 7 years of professional experience may be accepted in lieu of the advanced university degree.

A minimum of 5 years‘ professional experience in marketing (commercial or non-commercial business development, fundraising, communications) is required

Demonstrated experience in developing impactful omni-channel campaigns and consumer journeys for owned, earned and paid channels

Experience in both B2B and B2C marketing, experience developing employee engagement campaigns a plus

Experience working across cultures and markets

Excellent project management skills (a certificate in project management an asset)

Fluency in English is required. Excellent oral and writing skills is required

Fluency in another official UN language is considered as an asset

Good commercial awareness and proven business acumen

Proven track record of working to deadlines

Capacity to work in team, under pressure and with tight deadlines

Excellent communication and inter-personal skills

A demonstrated understanding of purpose marketing

For every Child, you demonstrate...

UNICEF’s values of Care, Respect, Integrity, Trust, and Accountability (CRITA) and core competencies in Communication, Working with People and Drive for Results.

The UNICEF competencies required for this post are...

Persuading and Influencing (L II)

Applying Technical Expertise (L II)

Entrepreneurial Thinking (L II) are required

To view our competency framework, please visit here.

Click here to learn more about UNICEF’s values and competencies.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks: Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Advertised: Jun 02 2021 W. Europe Daylight Time Application close: Jun 16 2021 W. Europe Daylight Time

Link to the organization’s job offer: