Consultancy: Junior Social Media Editor, New York

Organization: UNICEF - United Nations Children’s Fund

Country: United States

City: New York, USA

Office: UNICEF New York

Closing date: Thursday, 8 July 2021

Consultancy: Junior Social Media Editor (11.5 months) - DS, DOC - NYHQ, Requisition# 541479

Job no: 541479

Position type: Consultancy

Location: United States Division/Equivalent: Partnerships

School/Unit: Division of Communication

Department/Office: Digital Strategy

Categories: Communication / External Relations, Consultancy

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, a community

The Digital Strategy Section (DSS) within the Division of Communication comprises Web Editorial, Social Media News and Campaigns, Digital Governance and Platforms teams working together to create compelling public-facing content and to provide digital services within the organization. Through multiple platforms and in multiple languages, the Digital Strategy Section draws attention to the many facets of UNICEF’s work, encouraging public support, participation and action, as well as ensuring greater transparency and accountability. Web stories, blog posts, photo essays, Facebook posts, Twitter campaigns, and videos for distribution via, UNICEF Connect, YouTube, news media and other outlets and platforms are all a part of our digital storytelling.

How can you make a difference?

DSS seeks to hire a Junior Social Media Editor consultant responsible for assisting the Social Media team in the creation of compelling social media content and the day-to-day management of UNICEF’s social media channels, including the Executive Director’s Twitter account, @UNICEFChief. The consultant will support the planning, development and implementation of dynamic, interactive and meaningful social media content strategies applicable to daily community management as well as campaigns; assist Content Strategists in the creation and coordination of key social media campaigns, engagement strategies and tactics, including TikTok and the use of "live" coverage on social media; help coordinate with colleagues on digital marketing, influencer and digital partnership engagement; monitoring and analysis, and moderation of platforms; and other initiatives as requested, ensuring actions are in line with UNICEF branding, Communication Guidelines, and quality standards. The post is expected to support UNICEF’s editorial work, TikTok strategy, communication priorities and COVID-19 response.


Help produce compelling content for @UNICEF’s global social media channels, including Twitter, Instagram, LinkedIn, TikTok and Facebook, as well as @UNICEFChief.

Help schedule, proofread and check social media and digital content for accuracy and timeliness.

Support the planning, development and implementation of dynamic, interactive and meaningful social media content strategies for campaigns and daily community management on UNICEF’s global social media.

Assist in the project management of social media engagement initiatives, online and in person, including but not limited to the use of "live" coverage and activations on platforms, youth takeovers, user-generated content calls to action, etc.

Support the development and implementation of UNICEF’s TikTok strategy.

Produce and schedule social media content and packs, crafting engaging content from key messages.

Help improve @UNICEF and @UNICEFChief’s agility when it comes to reacting to and riding the waves of relevant media (or social media) moments that relate to UNICEF’s mandate, especially tied to campaign and organizational priorities.

Support in digital and social media editorial planning and processes with relevant colleagues working in the areas of digital marketing, influencer engagement and management of UNICEF’s Arabic, Chinese, French and Spanish social media channels.

Help produce social media content for paid marketing activations if applicable.

Help work with graphic designer as needed to produce visuals and infographics.

Assist with the monitoring and moderation of social media channels, flagging risk and opportunities to deepen engagement, including some out of hours/weekend shifts and during emergencies.

Support other teams in HQ and offices worldwide on their day to day social media efforts.

Help the Digital Strategy Section’s M&E consultant to measure and report on social media efforts.

Identify new opportunities to continually improve our presence across digital platforms to deepen engagement with supporters, particularly young people.

Help keep track of efforts and activities of other UN agencies, non-profits and competitors, identifying content to be amplified and shared on @UNICEF and @UNICEFChief’s platforms.

Perform other digital communication and content duties as required.

Expected results: (measurable results)


Daily creation of social media content

Support project management of social media campaigns

Assist in the moderation of social media channels.

Active participation in social media strategy, editorial meetings, campaign planning, capacity building. b. Duration (estimated # of days to achieve expected results):

11.5 months (251 days)


(Specific service / outputs to be delivered at a specific time as per stated objectives and performance / quality requirements.)


(Estimated # of Days)


Daily creation and dissemination of social content


ongoing through the end of the contract

Support project management of social media engagement initiatives


Assist in the moderation of social media channels


Measure and report social media efforts


Active participation in social media strategy, editorial meetings, campaign planning, capacity building




Reporting requirements (If applicable)

Regular catch ups with supervisor and evaluations conducted every month and at end of contract.

Timely completion of tasks set by management.

Duty Station: Remote-based/NYHQ. Travel to NYHQ is not needed.

To qualify as an advocate for every child you will have...

Relevant Bachelor’s Degree in Communication, Social Science, Humanities, or a related field

2+ years‘ experience working on social media content

Proven ability to write flawless, tight social copy on constant deadlines

Strong social copy-editing skills

Familiar with social media platforms including Facebook, Twitter, Instagram, LinkedIn, TikTok.

Proven experience with TikTok, and comfortable creating new content on a regular basis for the channel a plus

Strong creative disposition and understanding of what’s ‚shareable‘ online

Experience in reporting on quantitative and qualitative social analytics

Track record of developing social media content and campaigns that achieve strong engagement

Experience using Hootsuite

Experience using social media management, audience and influencer research, productivity, collaboration and project management tools, such as Talkwalker, Crowdtangle, Salesforce Social Studio, Socialbakers and others

Good understanding of world affairs, current events and development issues needed

Strong judgement in reputational risk and experience in crisis communications

Demonstrated understanding of rights-based messaging that respects the dignity and agency of the children UNICEF supports

Understanding of current trends and best practices in digital communication, social media engagement and best in class digital and social media platforms in both developing and developed regions

An organized and agile team player with high attention to detail and ability to prioritize tasks

Comfortable working independently with flexible hours, and managing one’s own time and responsibilities

Understanding of digital marketing and fundraising strategies a plus

Experience of capacity building and training a plus

Experience in working for the UN, UNICEF or with International NGOs or global organizations is a plus

Must have excellent command of English (native speaker preferred). Working knowledge of French, Spanish and/or Arabic a plus

For every Child, you demonstrate...

UNICEF’s values of Care, Respect, Integrity, Trust, and Accountability (CRITA) and core competencies in Communication, Working with People and Drive for Results.

To view our competency framework, please visit here.

Click here to learn more about UNICEF’s values and competencies.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.


Individuals engaged under a consultancy or individual contract will not be considered "staff members" under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

Please indicate your availability and daily/monthly rate (in US$) to undertake the terms of reference above.

IMPORTANT: Applications submitted without a daily/monthly rate will not be considered.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

With the exception of the US Citizens, G4 Visa and Green Card holders, should the selected candidate and his/her household members reside in the United States under a different visa, the consultant and his/her household members are required to change their visa status to G4, and the consultant’s household members (spouse) will require an Employment Authorization Card (EAD) to be able to work, even if he/she was authorized to work under the visa held prior to switching to G4.

Advertised: Jun 23 2021 Eastern Daylight Time Application close: Jul 07 2021 Eastern Daylight Time

Link to the organization’s job offer: