Fundraising Specialist (Digital Analyst), Geneva

Organization: UNICEF - United Nations Children’s Fund

Country: Switzerland

City: Geneva, Switzerland

Office: UNICEF Geneva

Grade: P-3

Closing date: Sunday, 18 July 2021

Batch Recruitment: Temporary Appointment: (364 days): Fundraising Specialist (Digital Analyst) ,P3, Geneva, Switzerland, # 116581 & 116582

Job no: 541074

Position type: Temporary Appointment

Location: Switzerland Division/Equivalent: Partnerships

School/Unit: Geneva, Switzerland

Department/Office: Private Fund Raising and Partnerships

Categories: Private Fundraising and Partnerships

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

The Private Sector Fundraising and Partnerships Section (PSFP) works with National Committees and UNICEF Country Offices to maximize revenue and drive income growth. Inside PSFP, the Digital team is implementing a new Digital Revenue Strategy to Inspire, Collaborate and Enable markets to improve their digital fundraising results. The vision is to become the best and most successful non-profit digital fundraising program in the world.

By 2025 the Digital Revenue Strategy aims to deliver over half of UNICEF’s new donors and to support the retention of 10m donors every year through our digital expertise. Increasing donations with improved digital capabilities and an integrated digital approach supporting revenue channels such as telemarketing, face-to-face fundraising, DRTV, telethons and other acquisition. Conversion and retention opportunities.

For every child, a Champion

The incumbents will work within the Digital Fundraising Insights Team, reporting to the Digital Fundraising Insights Manager, working closely with the Digital Strategists and Digital Capabilities Specialists. The Digital Analysts will support digital fundraising development in markets through expert implementation and delivery of data driven opportunities by providing clear and actionable analysis.

These posts will play a fundamental role in delivering UNICEF’s digital revenue growth through clear understanding and implementation of digital journeys and revenue drivers, as well as delivering market support for analytics needs when required.

As part of the Digital Fundraising Insights Team you will:

Provide input on Data and Analytics Strategy, providing implementation guidance.

Provide visibility of analytics & revenue drivers across regional and global markets.

Understand Digital journeys and metrics and enable clear reporting and analysis.

Provide standards in campaign tracking, metrics and pixel implementation.

Support the creation of a cross-domain tracking between and local fundraising sites.

Support the growth of knowledge and expertise for markets on data collection and preparation, data visualization and data quality.

How can you make a difference?

The key functions of these posts will be the optimization of digital journeys in assigned region and markets, along with optimization of return on investments. This will be approached from a market support perspective. Helping local and

regional teams in UNICEF understand analytics best practices and be more effective in their digital fundraising.

Your focused tasks will be: Best practice and standards:

Supporting and inspiring the benefits of a data driven culture.

Maintaining your knowledge on Analytics best practices and identifying opportunities to improve.

Help markets and agencies adhere to best practice guidelines for campaign management, tagging, tracking and implementation of pixels.

Collaborate with markets to use data analysis and visualization tools (e.g.: tableau, data studio, power bi, mix panel).

Maintain the collection of high quality, business relevant data.

Implement a global UTM structure.

Support management and implementation of advertising pixels (Google Ads, affiliates, retargeting and display etc.)

Revise the implementation code for good measurement (GTM, personalized variables and parameters, events, Enhanced Ecommerce).

Be aware of effective initiatives in markets and share knowledge through best practice case studies.

Market Support:

Support digital analytics requests from identified markets with expert analysis and actionable recommendations.

Maintain the quality of data for Google Analytics, Reporting, Dashboards and Google Tag Manager for markets.

Provide benchmarks and local insights to markets, enabling the optimization of fundraising performance.

Support the deployment of pixels where markets do not have local capacity or knowledge.

Analyze Cross-device measurements and TV attribution measurements.

Enable markets by sharing expert knowledge of data analytics, reporting and dashboards.

Provide training for the fundraising Data Analyst in the different markets.

Resolution of technical incidents and validation reviews of previous implementations to maintain standards of analytics.

Provide cookie validation and review where requested.

Implement the data collection across the digital channels and assets (CRMs, web, social, apps etc).

Project support:

Support the rollout of Google Marketing Platform across identified markets.

Support the technical implementation for advanced projects such as: Data Unification, Attribution, Advanced Analysis with Big Query, Offline Measurements, Advanced Dashboarding

Provide support for Analytics and Data projects and initiatives as they arise.

Implement data management, data visualization and quality.

Industry Knowledge and innovation:

Provide knowledgeable insights for innovative technologies and statistical methodologies.

Provide updates on trends in Data and Analytics capabilities.

Keep up to date with industry analytics technology and trends.

Expertise with at least one data analysis language (e.g.: R, SQL, Python, etc.)


Increase the foundational data and analytics capabilities in markets.

Tags data analysis data analytics data collection data management data quality data storage data visualization fundraising knowledge sharing python salesforce tableau

Guidelines on leveraging data for digital journeys covering acquisition, conversion and retention. Focusing on business results.

Best practice and guidance on tracking and tag manager available to markets.

On demand optimization recommendations based on high quality analysis and understanding of business metrics.

Standard reports and dashboards providing actionable insights on fundraising and digital KPIs (regional and local market).

Clear recommendations on attribution modeling, cross-channel, and cross-device (e.g. DRTV revenue attribution).

Standard tracking implementation across channels and platforms.

Technical audits on data integration opportunities across data sources (e.g. Google 360, GMP, Salesforce, CRMs).

Implementation of latest Analytics updates and any other measures e.g. to avoid loss of data with cookie policy changes.

Increase capabilities in PFP Digital team members, Digital leads in regional offices and local markets through training programs.

Analytics content, case studies, best practices shared on knowledge sharing platforms.

Foster and support a global Analytics community of experts.

Input on use of marketing automation and innovative technology, leveraging data capabilities.

Estimated duration of the contract:

364 days

Reporting to:

Fund Raising Manager (Global Digital Fundraising Insights), Individual Giving, PFP, UNICEF, Geneva

Working Place:

Geneva, Switzerland

To qualify as an advocate for every child you will have...


Advanced University Degree in Marketing, Advertising, Digital Fundraising, or other relevant fields is required.

Alternatively, a first level degree in a relevant field combined with an additional 2 years of professional experience may be accepted in lieu of the Advanced university degree.

Any other additional training in a related field is an asset.


A minimum of 5 years of progressively responsible work experience in Digital Analytics, reporting and data integrations, is required.

Understanding and experience of Google Marketing Platform products, and CRM products is an advantage.

Knowledge of the UN system is an advantage.

International experience in a professional environment is an advantage.

In-depth management of analysis tools, dashboarding, data storage.

Expertise with at least one data analysis language (e.g.: R, SQL, Python, Google Big Query)

Has an analytical and curious mindset.

Can translate business problems into data stories, i.e., hypotheses on opportunities to improve donor leads to conversion.

Can actively participate and drive business results through analytics team activities and suggest ways of achieving objectives (standup, planning meeting, retrospectives).

Has proven experience successfully managing and communicating the values of a data driven approach to stakeholders.

Can proactively connect and coach analytics peers in local markets.

Has proven expertise on data analysis and visualization to answer fundraising challenges and questions.

Maintains the vision of scalability with a focus on medium and long-term fundraising goals.

Collaborates and is open to giving and receiving feedback with peers and direct stakeholders.

Proposes and spots opportunities to apply new approaches.

Provides advise on industry standards and developments.

Has networking skills and collaborate to socialize the acceptance of industry standards and innovations.

Language requirements:

Fluency in English is required.

Knowledge of another official UN language (Arabic, Chinese, French, Russian and Spanish) is considered as an asset.

For every Child, you demonstrate...

UNICEF’s values of Care, Respect, Integrity, Trust, and Accountability (CRITA) and

core competencies in Communication, Working with People and Drive for Results. In addition, the following

functional competencies Applying Technical expertise (LIII), Analyzing (LII) Persuading and Influencing (LIII), Entrepreneurial Thinking (LII), Planning and Organizing (L II) are required.

To view our competency framework, please visit here.

Click here to learn more about UNICEF’s values and competencies.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.


Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Advertised: Jun 22 2021 W. Europe Daylight Time Application close: Jul 18 2021 W. Europe Daylight Time

Link to the organization’s job offer: