Brand Design Specialist, Bangkok

Organization: UNICEF - United Nations Children’s Fund

Country: Thailand

City: Bangkok

Office: UNICEF East Asia and Pacific, Bangkok

Grade: P-3

Closing date: Tuesday, 7 September 2021

Brand Design Specialist, P3, Fixed Term, Bangkok, Thailand #116903 ( 543915)

Job no: 543915

Position type: Fixed Term Appointment

Location: Thailand Division/Equivalent: Bangkok (EAPRO), Thailand

School/Unit: Regional Services Div (EAPR), Bangkok

Department/Office: Office of the Regional Director, Bangkok

Categories: Communication / External Relations

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, Hope.

The Brand Team sits within the Division of Advocacy and Communication and are stewards and guardians of the UNICEF brand -- our greatest institutional asset. The strength and value of our brand is a major contributor to programming results, investments in research for children and young people, long-term structural support from governments and institutions, the success of our advocacy efforts, partner attraction and retention, and fundraising.

The UNICEF Brand Team is structured around three areas: 1) Design and Identity 2) Brand Development and Strategy and 3) Analysis and Capacity Building.

The Brand Design Specialist will lead the Design and Visibility Pillar of the Brand Team. He/She/They is supervised by the Chief of Brand in DOC New York and will be out posted to the EAPRO Regional Office in Bangkok where they will have a dotted line reporting in to the Regional Communications Advisor. The location of this post reflects the Brand Team’s goal of embedding brand knowledge and expertise in Regional and Country Offices to fulfil our commitment to measuring and strengthening Brand health in up to 190 countries by 2025.

Purpose for the job

The Brand Design Specialist will hold the keys to the UNICEF Brand Book and will help set the design direction and visual evolution of the UNICEF Brand across multiple countries and channels. This experienced designer will be familiar with the complex contexts in which the UNICEF brand operates, as well as being prepared and enthusiastic about developing design strategies for its continued health and growth.

This role will provide strategic leadership and specialized design capabilities of a brand specialist with a broad design skillset that includes digital fluency, an understanding of new technologies, experience creating design systems and hierarchies, logo design, art direction, graphic design, and publication design. He/she/they will often be translating complex subject matter into accessible content for a range of audiences.

The Brand Design Specialist must be able to work independently and be self-directed way, while also managing and directing the work of other designers both inside and outside UNICEF. The individual will help UNICEF deliver on our mission by extending the brand expression with a focus on digital applications. The ideal candidate has the ability to execute in a variety of styles, can articulate design decisions and iterate quickly.

Key functions, accountabilities and related duties/tasks:

Creative leadership

Lead ideation, concept development, design and stewardship of the visual identity of the UNICEF brand in line with UNICEF’s brand guidelines, across a range of audiences and platforms.

Contribute to the strategic direction and guidance on the use of the UNICEF brand, making it accessible and appealing in ‚glocal‘ contexts

Regularly monitor audience engagement with different channels and feed findings into design development planning

Stay abreast of the latest design approaches, incorporating new ideas and use of new software where appropriate

Translate brand measurement and insights into concepts and designs

Think digital first

Consciously advocate for stereotype-free, disability-inclusive and anti-racist design

Understand and take steps to mitigate any threat to erosion of brand distinctiveness through UN reform

Design, communications and core brand asset production:

Lead creative design and development of UNICEF’s core brand assets and flagship brand moments (logos, data visualizations, World Children’s Day, anniversaries.)

Work closely with consultants, internal stakeholders and agencies to conceptualize and design (or oversee design of) concepts, infographics, proposals, data visualizations, and advocacy products

Support streamlined asset production and visual consistency through the development of templates and design identities for various recurring assets (as needed)

Design, plan, and supervise production of displays, signage and visibility items in line with organizational priorities.

Guide internal website (Sharepoint) creation and management

Possess advanced competencies in core graphics packages

Be familiar with CSS, HTML, Drupal or other required software

Project and People Management

Manage the quality of work and work flow of design consultants and agencies, both for day-to-day work and one-off larger projects to ensure visual cohesiveness

Foster and maintain a roster of agencies and design consultants who can be deployed for discrete projects

Maintain planning and task monitoring systems, ensuring work is delivered on time

Advise on job scheduling, prepare work according to specifications and introduce better work flow methods

Build strong internal partnerships to facilitate Insight’s outreach strategy through collaboration with the Division of Communications and other partners as needed

Actively contributes to shaping a dynamic, collaborative office including its modalities of work and external engagement.

Impact of Results

There is a measurable correlation between the consistency with which we show up as a brand and levels of trust among governmors, partners and the general public. The Brand Design Specialist will ensure that the duty of care surrounding brand identity is meticulously maintained.

Educational Qualifications:

Advanced university degree or combination of first university degree combined with two additional years of experience in Art, Visual Arts, Design, Communication, Marketing, Brand, Public Relations or equivalent.

Experience: Minimum five years of progressively responsible work experience in brand, design or visual arts.

Language Requirements: Fluency in English and another UN Language preferred

Core Competencies:

Builds and maintains partnerships (2)

Demonstrates self-awareness and ethical awareness (2)

Innovates and embraces change (2)

Drive to achieve results for impact (2)

Manages ambiguity and complexity (2)

Thinks and acts strategically (2)

Nurtures, leads and works well across teams and sections (2)

Works collaboratively with others (2)

Functional Competencies:

Design (2) Applying Technical Expertise (2) Entrepreneurial Thinking (2) Persuading and Influencing (2)

To view our competency framework, please visit here.

Click here to learn more about UNICEF’s values and competencies.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.


Mobility is a condition of international professional employment with UNICEF and an underlying premise of the international civil service.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Advertised: Aug 31 2021 SE Asia Standard Time Application close: Sep 07 2021 SE Asia Standard Time

Link to the organization’s job offer: