Marketing Associate (Campaign Developer), Brasilia, Brazil

Organization: UNICEF - United Nations Children’s Fund

Country: Brazil

City: Brasília

Office: UNICEF Brasília

Closing date: Tuesday, 14 September 2021

Marketing Associate (Campaign Developer), Temporary appointment, GS6, Brasília, Brazil, Post # 117497

Job no: 544373

Position type: Temporary Appointment

Location: Brazil Division/Equivalent: Latin America and Caribbean Regional Off

School/Unit: Brazil

Department/Office: Brasilia, Brazil

Categories: Alliances and Resource Mobilization, Communication / External Relations

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone, and we never give up.

For every child, make a difference

The fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does in programs, in advocacy and in operations. The equity strategy, emphasizing the most disadvantaged and excluded children and families, translates this commitment to children’s rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential, without discrimination, bias or favoritism. To the degree that any child has an unequal chance in life in its social, political, economic, civic and cultural dimensions her or his rights are violated. There is growing evidence that investing in the health, education and protection of a society’s most disadvantaged citizens addressing inequity not only will give all children the opportunity to fulfill their potential but also will lead to sustained growth and stability of countries. Therefore, the focus on equity is so vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child, while also supporting the equitable development of nations.

Current job organizational context

The Resource Mobilization & Partnerships Sector has ambitious fundraising targets and outcomes to be reached based on market potential, programmatic needs and building on successful results already achieved. Our aim and vision are to develop, manage and enhance the fundraising potential of working both with individual and businesses donors and a core part of achieving this vision is the Marketing Services (MS) team.

After review, additional resource is being created to support Marketing Services team to embrace the new fundraising campaigns challenge that will lead to the extra income success. The Campaign Developer Associate will support the Individual Giving and the High Value Partnerships teams on creating and implementing engaging fundraising campaigns. The role will have the objective to support the leverage of the flexible or non-fixed income fundraising potential to support both, the local and global UNICEF Programme.

How can you make a difference?

Under the general supervision of the Marketing Services Officer, the Fundraising Campaign Developer, TA, will contribute with the organization’s goals as it will assist the different fundraising (FR) areas in planning, implementing, monitoring and reporting back campaigns to engage current and potential donors.

Key expected results:

Facilitate the development of fundraising campaign plan by providing information and drafting selected sections of it

Ensure the timely and accurate recording of the supply processes linked to the campaigns implementation to assess their financial record-keeping, expenditure controls and reporting systems

Develop the creative part of online and off-line campaigns and ensure the correct implementation, monitoring the performance and suggesting improvements of impactful fundraising campaigns

Help conduct regular spot checks with the global and local marketing services and communications teams to draft and produce campaigns materials that encourage people to donate and engage with UNICEF’s initiatives

Support the Resource Mobilization & Partnerships section in researching, compiling and analyzing qualitative and quantitative data and information to facilitate fundraising operation delivery as well as preparation of reports, working papers and presentations

Carry out transactions in system (SAP) ensuring campaign results, activities and expenditure coding are as per annual work plans (AWPs), and make amendments and alterations as per section revisions when necessary

Carry out transactions in system (SAP) pertaining to grants and programme-related items for his/her section

Prepare monitoring and reporting information for supervisor and team on agreed performance indicators. Help prepare a template for tracking campaign performance (including using the Salesforce platform) optimizing use of investment funds

Deliver global and local campaign packages and materials ordered, as well as a final report and best practices document when appropriate

Regularly monitor budgets and financial expenditures of section by employing applicable tools, ensuring compliance with UNICEF rules and regulations, keeping supervisor informed and advised on actions for decision and/or follow up

Participate and engage in global webinars and benchmarks to identify opportunities and content to replicate locally

Final Report, lessons learned and support the review of successful and unsuccessful campaigns, systematizing best practices when required

The key results have an impact on the overall performance of the Resource Mobilization and Partnerships unit and success in the implementation of fundraising activities and results.

To qualify as an advocate for every child you will have:

Completion of secondary education preferably supplemented by technical or university courses related to the work of the organization. University Degree preferably in Marketing, Advertising or Social Communication is desirable.

A minimum of six years of relevant related work experience in developing innovative online communications fundraising campaigns is required.

Experience in working with email marketing sending tools (mailchimp), graphic designer applications and Salesforce platform knowledge is required.

Experience in working for international organizations or UN/UNICEF is an asset.

Fluency in Portuguese and English is required. Knowledge of Spanish is considered an asset.

For every Child, you demonstrate...

UNICEF’s values of Care, Respect, Integrity, Trust, and Accountability.


Demonstrates Self Awareness and Ethical Awareness

Works Collaboratively with others

Builds and Maintains Partnerships

Innovates and Embraces Change

Thinks and Acts Strategically

Drive to achieve impactful results

Manages ambiguity and complexity

View our competency framework at:

UNICEF is committed to diversity and inclusion within its workforce and encourages qualified female and male candidates from all religious and ethnic backgrounds, representing the diversity of Brazil, such as black and indigenous people, to apply to become a part of our organization. Candidates will be equally considered regardless of gender identity, sexual orientation, disability, social and HIV/aids status.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will, therefore, undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.


Candidates must be Brazilian citizens or have a valid work permit.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

All candidates who wish to apply to this Vacancy Announcement are requested to prepare and submit their application in English.

Advertised: Sep 03 2021 E. South America Standard Time Application close: Sep 13 2021 E. South America Standard Time

Link to the organization’s job offer: