Fund Raising Officer (Digital Strategy), Manila, Philippines

Organization: UNICEF - United Nations Children’s Fund

Country: World

City: Manila

Office: UNICEF in Manila, Philippines

Closing date: Monday, 31 January 2022

Fund Raising Officer (Digital Strategy), NO-1, Fixed Term, Manila, 118393

Job no: 547487

Position type: Fixed Term Appointment

Location: Philippines Division/Equivalent: Bangkok (EAPRO), Thailand

School/Unit: Philippines

Department/Office: Manila, Philippines

Categories: Private Fundraising and Partnerships

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, a fair chance

UNICEF is an active partner of the Philippines, working for the realization of the rights of every child and achievement of the Sustainable Development Goals. UNICEF is focused on improving the lives of the country’s most vulnerable children.

UNICEF has its only field office in Cotabato City, in Mindanao, southern Philippines. The city is the centre of the Bangsamoro Autonomous Region in Muslim Mindanao (BARMM), a newly created Muslim-majority region that is the country’s poorest, and where the situation of children lags significantly behind that of children elsewhere in the country. Mindanao is conflict-affected and prone to frequent earthquakes and typhoon storms.

Visit this link for more information on UNICEF in the Philippines

How can you make a difference?

The Fund Raising (FR) Officer (Digital Strategy) leads the Philippine Country Office’s digital fundraising operations to grow and scale up online revenues and provide proactive digital knowledge support and advice on areas of strategic digital-related investments. It is responsible for developing the overall digital fundraising strategy and targets, implementing fundraising campaigns, maintaining and improving digital infrastructure and optimizing and reporting results promoting donor acquisition and retention for UNICEF Philippines.

The FR Officer collaborates and partners with other members of the PFP team and the Communications Section particularly on crafting and delivering a strategy for social media channels, the UNICEF donation website, and other digital communication plans to ensure cohesive messaging. The post coordinates and implements all digital fundraising plans and budgets with suppliers, digital agencies and the Global Private Sector Fundraising team and Regional Support Centre. The FR Officer ensures compliance with all prescribed and required standards relating to digital payments, data security, data privacy and digital fundraising infrastructure security, such as PCI DSS standards, UNICEF ICT standards, local/national data privacy standards and other similar requirements.

Under the supervision of the Chief of Private Fund raising and Partnership (PFP) the post shall undertake the following tasks: 1. Develop the overall digital fundraising strategy and workplan with annual targets in consultation and collaboration with the supervisor. To ensure income and donor acquisition targets are met according to budget and schedule, the role is expected to:

Create campaign/marketing briefs or concept notes, and to lead the briefing process or agencies/suppliers

Work with digital agencies for campaign and channel strategy and media planning, providing strategic guidance to ensure they perform with the highest standards

Lead the development of new digital fundraising products

Develop and maintain digital partnerships with e-Commerce channels

2. Perform day-to-day implementation of digital acquisition and retention activities:

Collaborate with suppliers, digital agencies and other relevant PFP and Communications colleagues to launch, run and optimize organic and paid media efforts and tests on social media, search, display, e-mail marketing and other digital channels.

Perform project management on all ongoing and upcoming digital efforts, prioritizing activities with the highest impac.t

Coordinate approvals and integration of digital fundraising content within UNICEF and externally.

3. Maintain and improve UNICEF’s donation infrastructure and e-Commerce ecosystem:

Set-up UNICEF donation pages for both regular and emergency campaigns.

Serve as focal for all website improvements, updates and troubleshooting, including UX/UI, e-Commerce/analytics tracking, and payment gateway set-up and coordination.

Work with digital partners (i.e. e-Wallets like GCash, PayMaya, Grab and marketplaces like Lazada, Shopee) to maximize income from e-Commerce streams.

4. Provide strategic guidance and support for the wider PFP and Communications teams:

Lead the digital implementation of cross-cutting activities such as lead generation, crowdfunding, direct response television, legacy fundraising and other acquisition efforts.

Support donor retention activities by growing e-mail marketing and SMS programmes and helping optimize donor journeys for value maximization and conversion.

Provide corporate fundraising support with donor-partners as needed.

Assist in Communications-led activities such as celebrity/influencer management and social media community management and chat commerce.

5. Monitor and evaluate digital fundraising activities as per agreed key performance indicators and metrics of success, including budget expenses:

Track KPIs, analyze and report on results and provide actionable, data-driven recommendations to continuously improve donor acquisition and retention.

Write and present reports on a periodic basis to PFP and to regional or global teams.

Develop TORs for Long-Term Arrangements (LTA) and Purchase Orders (PO) and participate in procurement activities with the Supply section as needed.

Provide agency/supplier evaluations and ensure deliverables are met prior to payment.

6. Supervise and manage digital support staff and its anticipated expansion over time

Manage and oversee the role of Fundraising Associate for Digital Analytics (GS-6), co-creating the workplan for the development of the team’s in-house digital analytics expertise. c4x5Nqj Dh7qKS

Along with HR, participate in the recruitment and hiring process of future digital staff.

7. Act as focal point for the digital aspects of emergency fundraising. Develop and implement emergency fundraising campaigns when needed and ensure fundraising materials are immediately set up within an agreed time-frame.

8. Oversee regular security assessment of our donation sites and monitor PCI-DSS compliance

Coordinate security assessment regularly with digital agency, security provider and web hosting provider (as needed).

According to project plan, manage and execute PCI-DSS compliance activities and monitor ongoing compliance.

9. Keep up to date with PFP global plans, strategies and guidelines and best practices to ensure all global best practice and key learnings are utilized and applied to private sector fundraising in the Philippines:

Attend local, regional or global trainings on digital trends and learnings

Build relationships with other UNICEF markets and local industry peers for knowledge-sharing purposes

Work with senior stakeholders within the organization to build awareness and understanding of digital opportunities

To qualify as an advocate for every child you will have...

A university degree in Communications and Marketing, Digital Advertising, Digital Fundraising, Business, Management or another relevant field is required. Other additional training and certification in digital channels is an asset.

Minimum of one year of professional experience in the digital marketing field, whether in digital agencies or the client side or related fields, is required.

Experience in digital marketing may include: o Agency-side roles: advertising account management for digital campaigns, strategic planning, data analytics, social media management and related roles.

Client-side roles: brand and product management, marketing, sales, customer loyalty and related roles.

Proven success in launching campaigns and delivering successful digital marketing programs with demonstrated financial results.

Proven project management skills delivering complex projects on time and on budget with a strong knowledge of all the financial aspects of fundraising or marketing including analysis of costs/income, ROI, conversion/sales data and all other relevant KPIs.

Experience in digital fundraising or private sector fundraising areas such as acquisition, conversion, retention, loyalty and multi-channel campaign management is an advantage

Knowledge of digital audience research, segmentation, and trends (qualitative and quantitative research methods) is an asset.

Strong international professional experience is an advantage.

For every Child, you demonstrate...

UNICEF’s values of Care, Respect, Integrity, Trust, and Accountability (CRITA).

The UNICEF competencies required for this post are...

Demonstrates Self Awareness and Ethical Awareness (1)

Works Collaboratively with others (2)

Builds and Maintains Partnerships (2)

Innovates and Embraces Change (2)

Thinks and Acts Strategically (2)

Drive to achieve impactful results (2)

Manages ambiguity and complexity (2)

To view our competency framework, please visit here.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

How to apply

Qualified candidates are requested to complete an online candidate profile in by

31 January 2022. Only applications sent through the e-recruitment portal will be considered.

By applying through our Talent Management System (TMS) you agree to our privacy statement which is in line with the Philippines‘ Data Privacy Act. You are strongly advised to read carefully through the privacy statement before submitting your application.


Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Advertised: Jan 17 2022 Singapore Standard Time Application close: Jan 31 2022 Singapore Standard Time

Link to the organization’s job posting: