Fundraising Associate (Paid Media), Mexico City, Mexico

Organization: UNICEF - United Nations Children’s Fund

Country: Mexico

City: Mexico City

Office: UNICEF Mexico

Closing date: Monday, 9 January 2023

Fundraising Associate (Paid Media), (GS-6), Mexico City, Mexico [Temp Appointment]

Job no: 557163

Position type: Temporary Appointment

Location: Mexico Division/Equivalent: Latin America and Caribbean Regional Off

School/Unit: Mexico

Department/Office: Mexico City, Mexico

Categories: Fund Raising

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, inspiration

Mexico’s Fundraising operation focuses on monthly donor acquisition by different channels. For the past few years, Digital Fundraising has been a growing area and has a key role to sustain the expansion of the fundraising operation in the country.

The growth and consolidation of this important channel require the specialization of the team and a variety of new roles within the area. One of the most important tasks is precisely the focus on driving visitors to the Private Fundraising and Partnerships (PFP) donation webpage as well as generating leads to be converted through other channels. In addition, it is key to achieve overall Instagram success that digitally supports other channels and activities, such as DRTV or Legacies campaigns, telethons, and others.

If you would like to join us and are interested to know a bit more about our work in the country please visit our website: UNICEF Mexico and the video of our amazing results in 2021: Informe Anual 2021: Acciones de UNICEF - YouTube

How can you make a difference?

This role will be crucial to create vertical expertise in digital advertising in the Digital Fundraising team:

Lead in building capabilities and best practices guidance, constantly updated to be up to speed with the platforms‘ evolution, to run effective and efficient search and social campaigns to improve the market’s capabilities.

Manage paid search, paid social and every paid media activity to support the digital team reach revenue targets.

Boost fundraising revenues and ROI: being responsible from planning, and implementation to ongoing optimization and post-campaign review.

Champion a strategic evolution of paid social advertising investments based on the maximization of results (output vs input) through test & learn constant optimization, machine learning automation, and full leverage of 1st party data integration.

Advocate for digital advertising on paid search and paid social as a key driver in the integration of digital with other UNICEF departments, and channels to make sure that new opportunities are efficiently used.

Support the Digital Fundraising team so that UNICEF can mobilize digitally quickly through paid and social advertising when emergencies strike. Support the improvement of processes so that quick responses become a key capability.

Work closely with other fundraising digital specialists and with Data Analysts to build a solid framework for measurement and review of all campaigns and represent paid digital advertising campaigns in the necessary level of detail for complete measurement and optimization in global market reports and analysis.

Advocate for the integration of marketing technology and automation capabilities necessary to increase effectiveness and efficiency at the local level.

Work with other PFP teams during planning and execution, to ensure relevant paid advertising expertise is utilized.

Plan and execute paid advertising campaigns, always to maximize income growth and ROI as defined by organizational needs.

Provide technical expertise in any interaction with platforms (Google, Bing, Facebook, Instagram, LinkedIn, Snap, TikTok, etc) and service providers.

Manage the relationship, budgets, and quality of work with designated media agencies, and service providers to support paid search and social advertising activities.

To qualify as an advocate for every child you will have...

The following required education, experience, and languages:

Completion of secondary education.

A minimum of 6 years of work experience in digital media campaigns, and paid social campaigns for direct response, either on the advertiser or agency side. Alternatively, completion of a bachelor’s degree may replace some of the required years of experience, that is if the candidate has this level of degree he/she may be considered if their relevant experience sums four years.

Expertise and knowledge in specific areas relevant to digital fundraising and/or marketing, such as paid media, social media; digital customer journeys (UX and CRO aspects); marketing technology for paid social and display advertising (1st and 3rd party data integrations campaign management platforms, ad serving and tracking); OR optimizing digital revenue strategies.

Fluency in Spanish.

An intermediate level of English (fluency is preferred).

You may also have the following additional education, experience, and languages but they are not required for you to apply:

Technical or university courses related to Marketing, Advertising, Digital Fundraising, or other relevant fields.

Direct experience in social networks, sales, and advertising.

Experience in digital fundraising and/or digital sales or B2C service subscriptions with a demonstrable record of getting strong results in acquisition, digital conversion, and retention through paid social campaigns.

Experience in defining and delivering paid social strategy as part of a larger marketing mix with internal teams or clients.

Understanding and experience with Google Analytics products and Salesforce products.

Fluency in English. If you do not have it and you are selected, you will have to commit to improving your English skills in the first months of work.

Skills:

Excellent interpersonal skills; cultural and socially sensitive; ability to work inclusively and collaboratively with a range of partners, including grassroots community members, religious and youth organizations, and authorities at different levels.

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability (CRITA) underpin everything we do and how we do it. Get acquainted with Our Values Charter: https://uni.cf/UNICEFValues

UNICEF competencies required for this post are...

(1) Builds and maintains partnerships (2) Demonstrates self-awareness and ethical awareness (3) Drive to achieve results for impact (4) Innovates and embraces change (5) Manages ambiguity and complexity (6) Thinks and acts strategically (7) Works collaboratively with others.

During the recruitment process, we test candidates following the competency framework. Familiarize yourself with our competency framework and its different levels: click here

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Non-Mexican candidates must be in possession of an existing Mexican FM3 visa or be a Mexican permanent resident/citizen.

UNICEF’s active commitment to diversity and inclusion is critical to delivering the best results for children.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

UNICEF appointments are subject to medical clearance. Issuance of a visa by the host country of the duty station, which will be facilitated by UNICEF, is required for IP positions. Appointments are also subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Government employees that are considered for employment with UNICEF are normally required to resign from their government before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.

Advertised: Dec 12 2022 Central Standard Time (Mexico) Application close: Jan 08 2023 Central Standard Time (Mexico)

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Closes Jan 08 2023

Fundraising Associate (Paid Media), (GS-6), Mexico City, Mexico [Temp Appointment] in Mexico

Mexico’s Fundraising operation focuses on monthly donor acquisition by different channels. For the past few years, Digital Fundraising has been a growing area and has a key role to sustain the expansion of the fundraising operation in the country. If this is an area that interests you and you believe you could contribute to UNICEF, please apply!

Link to the organization’s job posting: https://unjobs.org/vacancies/1670966974678