Communication Specialist (Digital Multimedia and Campaigns), Panama

Organization: Unicef

Closing date: Saturday, 7 January 2023

Communication Specialist (Digital, Multimedia and Campaigns) P3 Temporary Appointment LACRO Panama #123148

Job no: 558003

Position type: Temporary Appointment

Location: Panama Division/Equivalent: Latin America and Caribbean Regional Off

School/Unit: Regional Services Div (LACR), Panama

Department/Office: Reg Serv - Info Sec, Panama

Categories: Communication

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, hope.

How can you make a difference?

KEY END-RESULTS

Digital communication strategy: The Regional Office has a clear digital communication strategy and associated work plan in support of the 24 Country Offices, to get children’s issues into the public domain, strengthen political will in support of UNICEF’s mission and objectives, and enhance the organization’s credibility and brand.

Multimedia and digital content production: Provide support to develop high-quality multimedia and digital content (text, images, audio, video etc.) for use on web-based media and social media platforms, to help communicate in an engaging and compelling way the nature and impact of UNICEF’s work.

Regional priorities and campaigns: The Regional Office has an effective process in place for integrating and taking action on UNICEF’s regional communications priorities, campaigns and partnerships, disseminating these elements in a regional-appropriate way.

Celebrities and special events: The Regional Office is developing a contact list of appropriate, regional-known personalities who are identified, engaged and support UNICEF’s effort and who actively participate in special events and activities.

Networking and partnerships: The Regional Office has a well maintained and continually developed contact list of individuals, groups, organizations and fora whose support is essential to/can assist in achieving digital communication objectives. Effective working relationships with the UN Regional Team and UN communication counterparts are developed, maintained, and enhanced.

Resource mobilization support: Regional and country level fundraising activities are supported by effective digital communication strategy and activities in collaboration with PFP.

Management: Human resources and financial resources (budget planning, management, and monitoring) are both effectively managed and optimally used.

Monitoring and evaluation: Communication baselines are established against which the achievement of objectives of the digital communication strategy are regularly evaluated; analysis is undertaken to continuously improve the effectiveness of communication strategy and activities; results and reports are prepared and shared.

Capacity building and support: Management, the regional programme team, and the communication teams in the 24 COs are provided with professional expertise and advice on all aspects of digital communication, multimedia production and campaign development/implementation as required.

KEY ACCOUNTABILITIES and DUTIES & TASKS

Within the delegated authority and the given organizational set-up, the incumbent may be accountable for all or assigned areas of the following major duties and end results.

Communication strategy

Ensure that the Regional Office has a clear digital communication strategy and associated work plan, in support of the 24 Country Offices, to get children’s issues into the public domain, strengthen political will in support of UNICEF’s mission and objectives, and enhance the organization’s credibility and brand.

Duties & Tasks

Develop, maintain, and update the regional digital communication strategy and associated work plan. Strategy and work plan include: an environmental and stakeholder assessment; objectives; target audiences; messages and digital media mix; resources; specific actions, activities, and products; monitoring and evaluation of impact; success and opportunity for improvement; ongoing refinement of the strategy.

Conceptualize, research, and advise on the latest trends in new technology industry standards, best practices and benchmarks based on expertise and available business intelligence.

UNICEF’s rights- and results-based programming approach is appropriately reflected in the digital communication strategy, work plan and products.

Maintain close collaboration with Country Officed and HQ Communication Officers for effective overall coordination.

Multimedia and digital content production

Ensure development of high-quality multimedia and digital content (text, images, audio, video etc.) for use on web-based media and social media platforms, to help communicate in an engaging and compelling way the nature and impact of UNICEF’s work.

Duties & Tasks

Ensure that the development, implementation and updating of the digital content within the Regional Office are timely and effectively executed.

Supervise the creation and implementation of innovative and engaging digital and social media content.

Manage the production of digital material, including images, video and graphic assets to be shared on web-based platforms.

Lead the research, planning, and development of high-quality, high-impact, creative, and engaging content (graphics, audio-visuals, animations, and others) on key issues for UNICEF’s regional digital platforms in Spanish and English.

Serve as quality control to ensure all content meets UNICEF’s quality standards and branding.

Supervise the update of the institutional website and social media channels with relevant, mobilizing and timely content, aligned with the Advocacy and Content Calendars of the office.

Articulate with internal and external counterparts for the development of campaigns, audiovisual and interactive content.

Monitor and evaluate the use and effectiveness of media materials and share results and findings.

Maintain close collaboration with Country Offices and HQ Communication Officers for effective overall coordination.

Regional priorities and campaigns

The Regional Office has an effective process in place for integrating and taking action on UNICEF’s regional communications priorities, campaigns and partnerships, disseminating these elements in a regional-appropriate way.

Duties & Tasks

Support the UNICEF global communications objectives and strategies through development of regional communication campaigns that can be adapted and amplified at national level. Work plan should anticipate the inclusion of work on global priorities and campaigns.

Develop and deploy country office communication capacity to gather/facilitate the content and coverage of relevant country efforts. Use the opportunity to identify/highlight effective programme activities and results.

Ensure regular communication and co-ordination with relevant communication focal points in country offices and headquarters divisions.

4. Networking and partnerships

Ensure that the Regional Office has a well maintained and continually developed contact list of individuals, groups, organizations and fora (including Government, UN, and bilateral counterparts), whose support is essential to/can assist in achieving the advocacy and communication objectives of the communication strategy.

Duties & Tasks

Develop, maintain and update partners contact list/database.

Help establish, document, review and refine process of working collaboratively with partners, including meetings, joint projects, information sharing etc.

Ensure or enhance the quality, consistency and appropriateness of regional-specific communication materials, activities, processes and messages shared with partners.

Identify opportunities to strengthen the capacity of partners through appropriate advocacy and communication training, access to information, supplies and equipment and through knowledge sharing.

Monitor, evaluate and share results and findings with partners.

Celebrities and special events

The Regional Office has a well maintained and continually developed contact list of individuals, groups, organizations and fora whose support is essential to/can assist in achieving digital communication objectives. Effective working relationships with the UN Regional Team and UN communication counterparts are developed, maintained, and enhanced.

Duties & Tasks

Develop, maintain and update celebrities contact list/database.

Help establish, document, review and refine process of working with celebrities, including special events, media opportunities, field trips etc.

Participate in global advocacy activities by planning visits of Goodwill Ambassadors, National Committee representatives, Executive Board members etc. including preparing information materials (e.g., press releases, programme summaries, country fact sheets and media kits), and necessary logistic arrangements. Highlight the achievements of the country programme. Maintain close collaboration with Regional Communication Advisers and HQ Communication Officers for effective overall coordination.

Resource mobilization support

Regional and country level fundraising activities are supported by effective digital communication strategy and activities in collaboration with PFP.

Duties & Tasks

Mobilize regional and country office communication capacity to support/facilitate the gathering of content and coverage of relevant country efforts. Use the opportunity to identify/highlight effective programme activities and results in support of fund-raising.

Mobilize resources for fundraising support by regular communication and co-ordination with relevant communication focal points in the regional office, country offices and headquarters divisions.

7. Management

Ensure that human resources and financial resources (budget planning, management, and monitoring) are both effectively managed and optimally used.

Duties & Tasks

Develop a work plan for communication activities, monitor compliance and provide support and guidance to ensure objectives are met.

Plan and monitor the use of communication budgetary resources. Approve and monitor the overall allocation and disbursement and liquidation of funds. Take appropriate actions to optimize use of funds.

Identify, recruit and supervise staff, technical resources and consultants as necessary. Conduct and implement effective performance planning, monitoring, performance development programme as required.

Ensure communication effectiveness, efficiency, and delivery as well as a rigorous and transparent approach to planning, monitoring and evaluation.

Monitoring and evaluation

Ensure that communication baselines are established against which the achievement of objectives of the communication strategy are regularly evaluated; analysis is undertaken to continuously improve the effectiveness of communication strategy, approach and activities; results and reports are prepared and shared on a timely basis.

Duties & Tasks

Oversee and engage in the team’s review of content performance and other analytic insights, as required or requested.

Use a data-informed approach to content development, performance optimization and impact measurement. Develop, monitor and report on benchmarks and key success indicators.

Identify opportunities for innovation, testing and learning to reach and engage larger audiences. Stay abreast of research into new technological developments in digital world.

Provide technical support to ensure that a set of communication performance indicators is identified and adjusted as necessary, and these communication indicators are incorporated or fed forwarded in the Annual Management Plan, Annual Work Plan, etc.

Conduct timely and accurate monitoring and evaluation activities to ensure the communications objectives are met and the strategy is effective.

Undertake lessons learned review of successful and unsuccessful communication experiences and share observations/findings with country, regional and HQ communication colleagues so that best practices benefit UNICEF’s communication work.

Capacity building and support

Ensure that the Management, the regional programme team, and the communication teams in the 24 COs are provided with professional expertise and advice on all aspects of digital communication, multimedia production and campaign development/implementation as required.

Duties & Tasks

Advise UNICEF management, colleagues and staff on digital strategy, multimedia and campaigns, and implications for action and policies proposed.

Support communication activities through knowledge management, information exchange and building capacity of the country communications team. Enable appropriate digital communication training, access to information, supplies and equipment, and developing training and orientation material.

Assist the Programme Communication Officer in the development of digital communication tools and/or strategies.

Identify opportunities to strengthen the capacity of partners through appropriate multiedia and digital communication training.

To qualify as an advocate for every child you will have...

An advanced university degree (Master’s or higher) in Communication, Journalism, Public Relations.

*A first University combined with 2 additional years of professional experience may be accepted in lieu of an Advanced University Degree in the field of journalism, communications, external relations, public affairs, public relations or corporate communications

Five years of progressively responsible and relevant professional work experience in communication, print, broadcast, and/or new media.

International and national work experience. Background/familiarity with Emergency situations.

Fluency in English and Spanish required. Knowledge of another official UN language (Arabic, Chinese, French or Russian) an asset.

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

UNICEF competencies required for this post are...

(1) Builds and maintains partnerships (2) Demonstrates self-awareness and ethical awareness (3) Drive to achieve results for impact (4) Innovates and embraces change (5) Manages ambiguity and complexity (6) Thinks and acts strategically (7) Works collaboratively with others (8) Nurtures, Leads and Manages People.

During the recruitment process, we test candidates following the competency framework. Familiarize yourself with our competency framework and its different levels: competency framework here.

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic. We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements. UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:

UNICEF’s active commitment towards diversity and inclusion is critical to deliver the best results for children. For this position, eligible and suitable male applicants are encouraged to apply.

Mobility is a condition of international professional employment with UNICEF and an underlying premise of the international civil service.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

UNICEF appointments are subject to medical clearance. Issuance of a visa by the host country of the duty station, which will be facilitated by UNICEF, is required for IP positions. Appointments are also subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Government employees that are considered for employment with UNICEF are normally required to resign from their government before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.

Advertised: Dec 28 2022 Eastern Standard Time Application close: Jan 06 2023 Eastern Standard Time

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Closes Jan 06 2023

Communication Specialist (Digital, Multimedia and Campaigns) P3 Temporary Appointment LACRO Panama #123148 in Panama

This post is accountable for developing, managing, coordinating, networking, implementing, and monitoring campaigns, digital communication strategy and associated multimedia products and activities on on-going basis with public audiences, with the objective of promoting awareness, understanding, support and respect for children’s and women’s rights, and support for UNICEF’s mission, priorities and programmes in the Latin America and the Caribbean Regional Office.

Link to the organization’s job posting: https://unjobs.org/vacancies/1672615879468