Social Media Content Specialist - Consultant, Rome, Italy

Organization: WFP - World Food Programme

Country: Italy

City: Rome

Office: WFP Rome

Closing date: Monday, 6 February 2023

WFP celebrates and embraces diversity. It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race, color, national origin, ethnic or social background, genetic information, gender, gender identity and/or expression, sexual orientation, religion or belief, HIV status, physical or mental disability.

Job Title: Social Media Content Specialist

Type of Contract: Regular Consultant

Division: Communications, Marketing and Advocacy Division

Duty Station (City, Country): Rome HQ, Italy

Duration: 11 months


The Social Media Content Specialist will be responsible for the regular creation of digital content (video, graphics, copy) adapted for various social media platforms. Reporting to the Social Media Manager, this role will focus on creating a balanced social media content calendar that reflects organizational priorities while leveraging specific strengths and opportunities on each social platform. Strong copywriting skills and hands-on on understanding of social media content trends are crucial to the role.


Social Media Content Sourcing and Production

Stay up to date on the latest content trends across platforms;
Monitor incoming content packages to identify strong storylines for social media content, particularly for video production;
Understand organizational priorities and key messages and find creative ways to turn them into social-friendly content;
Regularly script, edit and produce social-first multimedia content (video, graphic, photo) specific to platforms;
Community M anagement

Develop and curate a content calendar that balances communications priorities, key messages, incoming content and social media best practices;
Write social media copy and schedule organic posts on daily basis for Twitter, Facebook, LinkedIn, and Instagram;
Find creative ways to rework the content for various platforms. Discover new angles, trends, and creative ‚hooks‘;
Support Data Analyst to enrich social media data by tagging all social media posts for reporting purposes


Produce a range of multimedia assets on a regular basis;
A balanced social media calendar in line with our 2023 platform strategy;
Improved content workflows within the Social Team;
Record of amplification of WFP content across owned digital platforms;


University Degree with additional years of related work experience

and/or trainings/courses.


At least 5 years of professional experience in social media content creation and channel management.

Knowledge & Skills:

Excellent working knowledge of major social media channels including Facebook, Instagram, Twitter LinkedIn;
Working knowledge of digital design and video editing tools;
Strong c reative copywriting skills;
Content production (graphics, video)

Strong time management and planning skills;
Experience and demonstrable portfolio of digital visual asset creation;
Proven track record of social media channel messaging in management for a large international non-profit organization;
Proactive and highly organised;
Ability to work well independently and within a team structure;
Languages: Excellent knowledge of English (level C) is required. An intermediate knowledge of another official UN language (Arabic, Chinese, French, Russian and Spanish) or Portuguese (one of WFP’s working languages) is a plus.

Terms and Conditions

WFP offers a competitive compensation package which will be determined by the contract type and selected candidate’s qualifications and experience.

Please visit the following websites for detailed information on working with WFP. Click on: "Our work" and "Countries" to learn more about WFP’s operations.

Deadline for applications: 05th February 2023

Ref.: VA No. 251343

All employment decisions are made on the basis of organizational needs, job requirements, merit, and individual qualifications. WFP is committed to providing an inclusive work environment free of sexual exploitation and abuse, all forms of discrimination, any kind of harassment, sexual harassment, and abuse of authority. Therefore, all selected candidates will undergo rigorous reference and background checks.

No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ), International Civil Service Commission (ICSC), FAO Finance Committee, WFP External Auditor, WFP Audit Committee, Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP, both during their service and within three years of ceasing that service.

Link to the organization’s job posting: