Individual Giving - Platform Product Specialist, Rome, Italy

Organization: United Nations World Food Programme (WFP)

Country: Italy

City: Rome

Office: WFP Rome

Closing date: Wednesday, 8 March 2023

WFP seeks candidates of the highest integrity and professionalism who share our humanitarian principles.

Selection of staff is made on a competitive basis, and we are committed to promoting diversity and gender balance.

Job Title: Individual Giving - Platform Product Specialist

Division: PPF - Private Partnerships and Fundraising Division

Duty Station: Rome/Remote

Type of Contract: full-time regular Consultant

Level: CST-1

Duration: 11 months

Deadline for applications: 07.03.2023

Background and purpose of assignment

The mission of this position is to lead the product roadmap for the new implemented donation platform including the "donate now" section of the website. The successful applicant will work closely with the wider high-performing Individual Giving team to ensure prioritized and structured delivery of strategic initiatives in support of the goals and priorities of the wider Individual Giving (IG) Acquisition and Supporter Experience (retention and growth) teams. The incumbent will contribute to the effective management of priorities and resources to ensure delivery of enhancements that enable business objectives of the Individual Giving team within Private Sector Partnerships division. Reporting to the IG Tech Team Lead to support the delivery of the wider IG Technical Roadmap, responsibilities will include the presentation of plans and actions to IG leadership, engagement with vendors and internal UN WFP process governance as required, acting as the subject matter expert.


Develop and manage the IG supporter facing element of the product roadmap and strategy to deliver the IG product vision, together with the Head of IG

Surface ideas from, and fully understand the needs and goals of, the IG Supporter Experience and Acquisition sub-teams to develop new additions for the product roadmap

Support the evaluation of the value of competing IG front end / website projects including collaboration with Acquisition and Supporter Experience fundraising teams to define SEO priorities from a fundraising perspective and work with CAM and media agency as required to implement SEO initiatives

Provide quantitative and qualitative user research and data analysis to guide product decisions and A/B tests, working closely with the Business Intelligence Hub Optimisation team

Plan User Interface/User Experience iterations and improvements off the back of successful or unsuccessful AB tests, and provide guidance on the roll-out of successful tests

Implement new donation platform features to improve and iterate on existing functionalities, together with the IG tech team, and the landing page provider , the agency managing IG donation platform development, ensure effective management of timelines for implementation activity

Support the development of relevant business case to determine activity which should be progressed or included at a later date

Research and define functional requirements for new features and prepare clear specifications, considering UI/UX design and development requirements

Triage new work requests to ensure that landing page provider are always working on the right front-end priorities

Act as owner for IG’s presence on, working with CAM to deliver improvements to visitor and supporter experience within the site

Ensure IG teams are able to create the website content they need across and

Work with external partners and the IG Tech Project Manager to align on timeframes the delivery of product features and ensure these are communicated on internally

Measure & communicate on the financial impact of new product developments, working closely with the IG sub-teams and the BI Hub

Ensure compliance with applicable corporate and divisional policies and procedures, participate in setting relevant policies and standard operating procedures.

Support cross functional project design meetings to understanding the impact of system changes.

Ensure completeness of requirements, integrations, and understanding the impact of changes to downstream systems/processes

Perform other duties as required

Deliverables at the end of the contract

A product roadmap is defined which is in line with KPIs, and updated quarterly

Key product improvements and features of this roadmap have been successfully implemented

The impact of IG’s product developments have been measured

Effective working relationships with peers, actively contributing to future decision making and direction of the programme



University Master’s degree in one or more of the following disciplines: Brand Management, Visual Communication, Digital Technology, or related fields

Theoretical understanding of AB testing, such as sample size, validity, and the interpretation of statistics


At least 5 years‘ experience in product or project management related disciplines,

Hands-on experience managing and optimizing digital marketing campaigns across multiple acquisition channels and geographies

Experience in change management initiatives, matrix management and performance improvement initiatives

Strong track record of delivering results in a complex environment, international environments and management of payment platforms would be an advantage

Demonstrable experience with digital marketing, online sales or fundraising, fundraising technical solutions, CRM technology, in particular Salesforce, Marketing Cloud, management of remote virtual teams in high growth environments.

Knowledge & Skills:

People-oriented. Uses tact and courtesy to give and receive information with a variety of individuals. Good attention to detail and strong communication skills. Ability to work to deadlines and follow clear instructions. Ability to think creatively and deliver on commitments

The ability to partner with key business stakeholders to define a roadmap that elicits and clearly translates key objectives into required technology investment

Experience managing multiple projects at one time, excellent organizational and coordination skills

Strong digital skills across Google Analytics, Facebook and Google Ads, A/B Testing and Tableau

Very strong analytical abilities, both quantitative and qualitative; ability to produce high-quality written materials, with the ability to demonstrate a high level of verbal and written English

Strong grounding in digital marketing and understanding of website UX, AB testing

Excellent communication and coordination skills enabling you to interact effectively with stakeholders, developers, designers, content, QA and BI

Ability to interact with managers with maturity and tact

Mature judgment with strong interpersonal skills; ability to know when to listen vs. ask questions

Collaborative spirit able to liaise with a wide range of people at all levels and across different cultures and to act with credibility and diplomacy

Self-motivated and able to work with a high degree of autonomy, proactive and able to use initiative, strong analytical and problem-solving skills with the ability to demonstrate innovation and creativity

Flexible approach to work, good time management skills and ability to multitask, able to deal with shifting priorities which may be impacting overall programme performance, and work to tight deadlines, ability to work in an Agile approach would be an advantage

Languages: Working level of English is essential

Terms and Conditions

Short-listed candidates can be subject to written assessment.

WFP offers a competitive compensation package which will be determined by role’s responsibilities and deliverables, please be aware that as per UN policy any negotiation based merely on personal cv is not allowed.

This consultancy assignment is renewable upon funding.

Visit the website for detailed information on working with WFP: - Click on: "Our work" and "Countries" to learn more about our operations.

Qualified female applicants and qualified applicants from developing countries are especially encouraged to apply.

WFP is committed to diversity and inclusion within its workforce, and encourages all qualified candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the Organisation. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the selection & recruitment process, and for work-related needs upon joining the Programme.

WFP has zero tolerance for discrimination and does not discriminate on the basis of HIV/AIDS status. WFP has zero tolerance for sexual exploitation and abuse, any kind of harassment, including sexual harassment, abuse of authority or discrimination. All selected candidates will, undergo rigorous reference and background checks.

No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ), International Civil Service Commission (ICSC), FAO Finance Committee, WFP External Auditor, WFP Audit Committee, Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP, both during their service and within three years of ceasing that service.

We greatly appreciate your interest in WFP and joining our mission to achieve Zero Hunger by 2030

Saving Lives, Changing Lives!

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